I live where storytelling and social good intersect.
Relationship-driven, expert senior communications professional and brand strategist with more than 10 years experience. Motivated by a passion for creative innovation and advancing social impact.
Holistic approach to global campaigns and purpose-driven communications through print, web, multimedia and social media platforms.
Projects credited in
- Fundraising Talk: Doing good - How to genuinely care as a brand and give back to the communityBrands doing good and giving back to communities is getting more and more relevant as consumers' demand for social responsibility increases. But consumers are also very critical and detect social washing or green washing quick and call brands out when they do. We will be talking about how brands can genuinely care, do good and talk about it. Getting this right is not just the right thing to do for people and the planet but it also helps brands to gain trust and grow their brand in the long-run
Work history
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Communications DirectorAsilia Africa
London, United KingdomFreelance
Currently, I am consulting with Asilia Africa — an eco-friendly, responsible East African tourism company — as a Communications Director, responsible for leading the organisational redesign of their marketing and communications departments. Since my start in December, I have revamped their editorial and social strategies, improved reporting on their Positive Impact initiatives
and supported in a full website redesign. Additionally, I am currently working with senior leadership and board members to develop recovery and brand campaigns in response to tourism slowing as a result of COVID-19.
Skills
- Strategic Communications
- Employee Engagement
- Brand Awareness
- Internal Communications
- People Development
- Branding
- Brand Messaging
- Culture Change
- Leadership
Education
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MScLondon School of Economics & Political Science
- London, United Kingdom
Master's of Science in Media, Communication & Development
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Bachelor of Arts (BA) University of Delaware
- Newark, DE, USA
Bachelor of Arts in English
Minor in Political Science & International Relations
Concentration in Journalism