Work history
PR Assistant
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• Implemented a PR strategy to promote clients, Carifit, JustPolly and Two Birds Spirits, across all social media platforms
• Quadrupled the original number of followers on Twitter and Instagram within a week for each client
• Responsible for raising consumer awareness and establishing the brands tone of voice
• Researched competitors and made an analysis on trends and patterns for Two Birds Spirits
• Developed campaign ideas for Two Birds Spirits
• Achieved a strong, visible social media presence and developed concepts with viral potential. Continuously monitored public relations and ensured the success of client programs.
PR Assistant
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• Worked on a number of campaigns:- Barclaycard, Big Bang, Royal mint, HTC
• Responsible for organising the Master Media List on Excel
• Updated coverage information on the company database
• Sorted press releases and trade releases
• Wrote pitch emails to journalists and designed marketing content
• Proofread press release and wrote copy
• Carried out sell ins to specific journalists for Easter listings
• Carried out targeted market research
• Contributed ideas to in house brainstorm meetings
• Assisted with the monthly coverage report
• Prepared labels using mail merge for in house letters
Skills
- Events
- Marketing PR
- Visual Arts
- Writing
- Editing
- Consumer PR
- Corporate PR
- Social Media Marketing
- Communications
- Media Relations
- Excel
- Office
- Photoshop
- Powerpoint
- Word
Education
English and Creative Writing
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