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• Implemented a PR strategy to promote clients, Carifit, JustPolly and Two Birds Spirits, across all social media platforms • Quadrupled the original number of followers on Twitter and Instagram within a week for each client • Responsible for raising consumer awareness and establishing the brands tone of voice • Researched competitors and made an analysis on trends and patterns for Two Birds Spirits • Developed campaign ideas for Two Birds Spirits • Achieved a strong, visible social media presence and developed concepts with viral potential. Continuously monitored public relations and ensured the success of client programs.
• Worked on a number of campaigns:- Barclaycard, Big Bang, Royal mint, HTC • Responsible for organising the Master Media List on Excel • Updated coverage information on the company database • Sorted press releases and trade releases • Wrote pitch emails to journalists and designed marketing content • Proofread press release and wrote copy • Carried out sell ins to specific journalists for Easter listings • Carried out targeted market research • Contributed ideas to in house brainstorm meetings • Assisted with the monthly coverage report • Prepared labels using mail merge for in house letters