About me

Over 15 years agency experience. Specialising in brand strategy, social strategy & brands with purpose. A thinker a well as a doer. Pitch veteran. Agile, curious & passionate about seamless strategy with human truth at the heart. I get to the core of brief quickly & ask a lot of questions to cut through the BS. Help brands put consumers first.

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Work history

Strategy & Planning DirectorMedia Bounty LTD
Jan 2014London, United KingdomFull Time
Created, led & grew the strategy department. Overseeing all strategy output & leading on all key strategy projects for FMCG brands, booze, healthcare, insurance, travel, retail, established brands, challenging brands, start-ups, new brands & brands with purpose. Specialising in brand relaunches, brand launches & brand strategy. Key focus on building Media Bounty’s social media strategy approach using social media listening & consumer conversations to drive real human truths to build brand strategy, content & social media presence. Vast pitch experience across pretty much all sectors. Taking on both pitch lead responsibility & strategy lead across most of Media Bounty’s big new biz wins. I created Media Bounty’s unique transparent media offering to really shake up the industry A part of the Media Bounty leadership team we helped to plan, grow, manage the business & run the agency together. In 2019 we won Social Media agency of the Year, Corporate Purpose & the Grand Prix at the Drum business awards.
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Freelance Senior Account DirectorAgency Space
Dec 2013 - Jan 2014London, United KingdomFreelance
2014 pitch work for Heineken.

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Skills

• Brand Strategy
• Sustainability
• Strategic Thinking
• Pitch Development
• Pitching
• Brand Planning
• Brand Communication Planning
• Social Media
• Social Media Advertising
• Social Media Marketing