Sarah Murphy

Audience Development / Events Manager / Events Programmer

Mid Level
London, United Kingdom
Locked Pro Plan feature

About me

I am a London based event programmer with a passion for delivering educational talks. Showcasing exceptional speakers, eclectic topics and cultural venues....


  • Membership Management
  • Event Concept
  • Audience Development
  • Creative Partnerships
  • Strategic Partnerships
  • Event Coordination
  • Digital Newsletters

Companies I’ve worked with

  • T

    The Arts Society

    Work history


    Audience Development Manager

    The Arts Society

    Apr 2015
    • London, United Kingdom
    • Full Time
    • This role is a healthy mix of research, strategy and implementation. • Curating, developing and delivering successful events that reach new audiences as well as engaging current members • Writing enticing copy and using relevant marketing tools such Eventbrite to secure bookings and capture additional signs ups to a growing E newsletter (15,000+) • Cultivating opportunities, tangible offers and concessions such as free tickets, bespoke tours and exclusive content • Booking speakers, negotiating fees and briefings contributors, photographers, production teams and staff • Developing strategic partnerships with Art fairs and cultural destinations, including a large-scale event at Westminster Abbey • Excellent project management skills with knowledge of working with film production, PR and digital publishers • Commissioning qualitative and quantitative audience research with the view to sharing insights and offering practical recommendations for programming, communication and target audiences



    MA, Arts Policy and Management

    Birkbeck College, University of London

    Nov 2014 - May 2016
    • London, United Kingdom
    • This MA honed critical thinking as well as practical skills relating to marketing, audience research, event planning and strategic management. Modules achieved: • Legal & financial aspects in arts management, Marketing: strategies & planning, Arts policy & Management


    MA Arts policy and Management

    Birkbeck, University of London

    Sep 2014 - May 2016
    • Birkbeck University of London, Malet St, Bloomsbury, London WC1E 7HZ, UK
    • Two - year part time course - Pathway in Arts Marketing The programme explores the requirements and benefits of strategic management, balancing theory and practice within the context of the prevailing social, political, economic and technological environments. It focuses on public and voluntary sector arts organisations, but also addresses key commercial sector issues.


    Arts Management (Certificate of Higher Education)

    Birkbeck, University of London

    Sep 2012 - May 2014
    • Birkbeck University of London, Malet St, Bloomsbury, London WC1E 7HZ, UK
    • This Certificate of Higher Education in Arts Management focused on managing arts and media organisations, including film and TV, museums, galleries and theatres. exploring the role of the arts in contemporary society, how arts organisations are funded, the best way of staging different types of production, and coming up with the policies that best guide all of these activities. Learning how arts organisations are managed, how policies are conceived, how press campaigns are organised, and how arts programmes are devised and evaluated. Developing a better understanding of equality and access issues and of the post-War history of the arts.


    BA (Hons) Fine Art

    University of east London

    Sep 1998 - May 2001
    • London, United Kingdom
    • 3 year degree course working across a range of disciplines, including drawing, painting, sculpture, installation, film, photography and performance. UEL’s Fine Art course has nurtured groundbreaking artists since the Chapman brothers started making their dramatic impression back in the 1980s.