Sarah Plail
Available

Sarah Plail

Content Marketing ExecutiveLondon, United Kingdom
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Sarah Plail
Available

Sarah Plail

Content Marketing ExecutiveLondon, United Kingdom
About me
Extensive skills across digital marketing with strong expertise in content creation, website management, agency management and copywriting. Specialist knowledge of the luxury, hospitality, retail and fashion industries. Results-orientated, implementing successful print and digital marketing campaigns. BA (Hons) in English Literature (2:1); with additional qualifications in Adobe InDesign, digital marketing and marketing strategy.
Projects credited in
  • Talk of the town! #LDN
    Talk of the town! #LDNSome articles I wrote for the internal newsletter while working at the Lansdowne Club in London.
Work history
    M
    M
    Marketing ExecutiveMotability Operations
    London, United KingdomFull Time
    ● Responsible for the company’s content program, overseeing story ideation, writing, editing and scheduling content. ● Creation and execution of all monthly customer emails which are sent to over 200,000 recipients, across 8 segments. ● Implementation of a new email template resulting in increased open rates, click through rates and click to open rates. ● Writing, editing and sourcing articles for our blog which has around 300,000 unique visitors per month:
    T
    T
    Marketing Communications ManagerThe Lansdowne Club
    London, United KingdomFull Time
    • Promoted after 7 months • Manage all marketing and communication activities for the Club. • Responsible for the planning, writing, editing and delivery of all ongoing Member communications including weekly email communications, printed collateral, social calendars and all other marketing campaigns. • Producing engaging copy and creative concepts for a range of marketing and communication materials from concept development through to sign off, both on and offline. • Ensure all communications both internal and external are consistent and appropriate across all mediums and for different areas of the organisation. • Artwork creation: diaries, brochures, adverts, flyers, business cards and other marketing collateral and preparing artwork for print where necessary ensuring that all creative work is developed as per brand guidelines. • Coordinate and manage external design consultant to support online and print marketing campaigns. • Plan, organise and run photo shoots for print and online marketing. • Draft letters or messages from senior management to deliver to Members or employees. • Overseeing the Club’s marketing budget including ensuring compliance to financial policies and procedures. • Implementing all back-end website updates via the club CMS and overseeing website support and development contracts.
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Skills
  • Author
  • Editing
  • Travel
  • Administration
  • Make-up
  • News
  • Proofreading
  • Media
  • Popular Culture
  • Social
  • Excel
  • Office
  • Powerpoint
  • Word
  • Content and Media Writing
  • Marketing
  • Comms
  • Adobe Indesign
  • Content/copywriting/writing/editorial/advertising
  • Content
  • Content Creation
  • Digital Content
  • Google Analytics
  • Website Content
  • CMS Websites
  • Indesign
  • Photoshoot Planning
  • Photo Assisting
  • Adobe Photoshop
  • Journalism
  • Interviewing
  • Interview Transcribing
  • Campaign
  • Campaign Management
Education
    Queen Mary University of London logo
    Queen Mary University of London logo
    English LiteratureQueen Mary University of London
     - London, United Kingdom
    2:1