Managing and executing the merchandising strategy for the Books, Movies and TV verticals on Google Play’s online store and consumption app in the UK. Initiating and leading creative and successful cross-functional initiatives with product, marketing, content operations and business development teams, as well as engaging external publishing and studio partners for Google Play’s strategic priorities.
Delivering integrated consumer marketing campaigns to launch books to market and create ongoing consumer engagement with key author brands across in online and traditional channels. Responsible for coordinating and implementing digital marketing plans across all digital touch points – paid and organic search, SEO, display, mobile, social, ecommerce, YouTube, Email and Affiliates. Creating innovative and on-point design briefs for advertising campaigns, coordinating assets and streamlining communication with internal teams, PR, media agency, partners and authors.
Account manager and key contact for 10+ e-commerce partners (including Amazon, Apple, Google and other vendors), building new connections and developing business relationships. Responsible for planning the merchandising and promotional calendar, and long-term strategy of growing revenue of Harlequin eBooks on e-commerce stores. Leading regular presentations with high-level individuals at key retail partners to present commercial strategies and performance overviews. Supporting the QC of digital products with hands-on editing of metadata and feeding through errors with data and files to the Production and Data team. Managing one direct report, providing training and clear direction to direct report and team.
Account manager and key contact for digital commerce partners, including Apple and Kobo. Responsible for the day-to-day management and long-term planning of promotional activity. Running internal workshops to introduce the production, business, editorial teams to the digital market and provide offer insight into the business’ opportunity for eBook growth. Reporting on sales data to assess performance by retailer account and make tailored recommendations and decisions to drive sales of catalogue and growth by retailer. Executing marketing activities for Mills & Boon; including website strategy during site development, CMS input and testing, email briefing and CRM plans.
Postgraduate Diploma Level 7 - achieved a Distinction Intensive study programme completed May – December 2013 whilst working full-time.
BA Joint Honours 2:1 in French and History of Art