Sarah Reid

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  • LocationUnited Kingdom

Projects

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About me

 

I am in the final term of a Bachelor’s degree in Contemporary Arts Practice from Bath Spa University. I am a versatile and creative individual who is passionate for simple styling and a love of colour with experience in the design house of Orla Kiely and the shop floor of Clarks. An innovative character who enjoys researching, developing and expanding ideas.

Skills

 

  • Marketing PR
  • Design
  • Excel
  • Indesign
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Gallery Attendant

Arnolfini

Mar 2016
  • Invigilated (as a volunteer) exhibitions held at the Arnolfini Centre of Contemporary Arts. Since joining the Arnolfini volunteer’s scheme, there has been three editions of a volunteers zine’s which have featured my work. My photography work has been featured in three editions of the Volunteer’s zine.

2015

Intern

Orla Kiely

Jul 2015 - Sep 2015
  • Production Working with the production team to learn how new designs are made in the studio, manufactured at factories and sold to buyers. The suppliers are based in Europe and the U.S. so it was important to communicate with all departments to make sure deadlines are met and the process runs smoothly. This included checking the status of orders via emails with the factories and looking over sample pieces to check for faults. Learning about the 5 handbag designs which are a staple in the collection each year and how the colour ways change from season to season. One of my roles was to prepare line lists to send to production and suppliers. Spent time reading customer reviews and analysing feedback given to items. Highlighted key and reoccurring issues so that changed could be made during the next production cycle. Amassed data in an Excel spreadsheet. A day in the show room allowed me to meet buyers and research stores in Hong Kong which may like to stock Orla Kiely products, also inviting them to the London Fashion Week show. Producing a competition analysis for girls-wear pricing and styles. Design While working on the design floor, the focus was on the London Fashion Week show. My first task was to travel across London to search for a fabric suitable for pattern cutting the new samples. Leith Clark was in the studio to help style and rework outfits for the SS/16 Lookbook, on which my job was to steam the clothing and help dress the models. Afterwards I was on hand to pack the clothes away safely and return the space to normal. London Fashion Week This was an incredible opportunity to witness first hand what goes on behind the scenes. I helped to dress the models, steam the outfits, unpacking the shoes and any other odd job which needed to be done. The event was very well organised so went smoothly with four shows starting half an hour after the other.

2015

Gallery Attendant

Spike Island

Aug 2014 - Jan 2015
  • Volunteered at the gallery, invigilating the work and explained the concepts to visitors. The most recent exhibition was video based, so a large part of my role was setting up the different projectors, checking the visuals/sound/lighting were operational and making sure guests were able to manoeuvre around the exhibition fluidly due to the low lighting.

Education

2016

Fashion Marketing Intensive

London College of Fashion

Jun 2016 - Jun 2016
  • This fashion marketing course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion. This is an intensive one-week course covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques. The course will include: Analysing the fashion market and its environments Fashion marketing research Identifying fashion segments and selecting target markets The fashion product Distribution Pricing garments and fashion services Integrated fashion communications Consumer behaviour Fashion marketing planning and determining the strategy Differentiating, positioning and innovation in fashion markets The fashion calendar and the role of the buyer International dimension of fashion marketing Marketing luxury products and other contemporary issues

2016

Creative Arts

Bath Spa University

Aug 2013 - May 2016
  • I studied a BA in Creative Arts. I worked in many mediums including Mixed Media Textiles, Photography and Graphic Design. In my final year I specialised in Photography. My first year Textile project was influenced by the body’s cells and systems. I was interested in finding which materials would represent different parts of a cell. My approach was as follows - I looked through scrap stores to find the perfect plastics, fabrics and wires. For this is used different materials including plastic which I’d melt to shape to recreate the patterns seen inside our body. I studied synesthesia, the production of a sense impression relating to one sense or part of the body by stimulation of another sense or part of the body and learnt about colour combinations and the subconscious influence on mood and feelings. Using weave and drawings I created pattern samples in response to this. When interning at Orla Kiely I was matching up digital sample designs to pantone colour charts, which was used to choose the correct colour fabric at the manufacturers. Photography has always been a way for me to document, it is a staple in my creative process. I specialised in photography in my final year after. My final piece is a slide projector capturing fleeting moments of a generation, capturing the essence of youth. Alongside this, I designed photography zines. These show my passion for graphic design. These zines can be seen via my website, alongside my pattern designs and sketchbook work, which can be found at the top of my CV.

Awards

2016

Graduate Venture Fund

  • "In its debut year, the Graduate Venture Fund attracted some excellent entries to the competition and we're now excited to reveal the three winners who are taking home a share of the