I'm a creative content leader with a sharp commercial focus. I'm passionate about telling amazing stories and connecting brands with engaged audiences around the world.
An experienced Digital Marketer and content creator with a demonstrated history of working in both large organisations and fast-paced start-ups, across a variety of sectors. Skilled in social media management, content creation and marketing strategy. I have a natural aptitude for content creation and image collation, backed by a scholarly background in language, literature and design.
Possess experience in brand presence on social media platforms, creative development on digital platforms, performance monitoring and analysis and managing a wide range of CRM & CMS platforms. Experienced in the strategic development and adjustment of content format depending on the needs of the audience.
My personal passion for writing and media came from creating and sustaining my own lifestyle blog, www.sarahsalmon.com.
Work history
G
G
Digital Editorial AssistantGem-A
London, United KingdomFull Time
Top achievements:
• Designed and delivered a key marketing asset used to leverage brand awareness across social media for Gem-A’s internationally renowned conference.
• Managed significant growth in digital brand presence: Facebook likes increased by 150%, organic post engagements grew by 363% and organic social reach increased by 107%.
• Responsible for the development and maintenance of ongoing relationships with external industry experts to facilitate the sourcing of industry research, edit and proofread content for its popular publications Gems&Jewellery magazine as well as The Journal of Gemmology.
Day-to-Day:
• Insights & market research: Analysing online editorial trends and implementing a digital social media strategy to enhance Gem-A's online presence across various digital media platforms.
• Digital Content Management: Editing copy, writing web content, managing the website back-end with HTML coding and utilising social media to secure an ever-growing social audience.
• Liaising and communicating effectively with external industry contacts facilitates the sourcing of industry research.
B
B
Features EditorBenchpeg
Romsey, United KingdomFreelance
As Features Editor I have the responsibility for generating content for the website - specifically the News and Journal sections (the two most-read areas of the site), which is then re-published via a variety of platforms including a weekly newsletter to 10k readers and via the brand’s social media channels.
Daily tasks include writing features and copy editing press releases, proofreading articles, and picture editing accompanying visual assets. There is a non-negotiable weekly copy deadline and publication cycle. I have developed the Journal section which includes items relating to fashion-focused trend forecasting.
+ Show more
Skills
- Social Media Marketing
- Social Media Management
- Content Strategy
- Marketing Strategy
- Digital Marketing
- Copyediting
- Brand Management
- Web Content
- Blogging
- Curating Content