About me

Originally a small town girl from South Africa, I moved to the London in 2014. I studied Graphic Design, and am currently a Senior Designer at ASOS.com. Before that I worked as a front-end web developer at a small web design agency in South Africa, and my first job out of uni was at an agency with a focus on publishing. I have always been fascinated by the psychology behind people’s behaviours and responses. This particular interest, along with my passion for problem solving, creativity, and my natural tendency to empathise have all led me to the world of design. I am passionate about good design, and how this can fuel connection and provide beautiful solutions. I’m creative and multitalented, I can keep a clear head under pressure and manage my time well. I’m a fast learner, that thrives on it - I love to teach and be taught. I'm a problem solver at heart, with an eye for beautiful things.

QuestionsProjectsExperienceTeam

Projects

• Art Direction
• 1

  ASOS Spaces
• My Style is Never Done
• ASOS ASSEMBLES
• ASOS x MAC
• 1

  ASOS x & Other StoriesASOS partnered with & Other Stories early 2019, and we hosted an event to celebrate the launch. I worked with the art director to concept the launch and event, and I designed a look and feel for all digital and print assets.

+ View all

Work history

Senior DesignerASOS
Mar 2014London, United KingdomFull Time
My time at ASOS includes experience across a wide variation of projects, including branding, 360 campaigns, spatial design and installation, brand guidelines, web and app, email, events, iconography and art direction, with a balance across print and digital. I’ve concepted and rolled out consistent branding across multiple touchpoints, eg from email banners to large scale printed artwork,from web and app design to on-site site activation. As a Senior I’ve had 2+ years experience with managing and mentoring junior team members.
M
M
Front-End Web DeveloperMedia Axis
Feb 2012 - Dec 2013Port Elizabeth, South AfricaFull Time
I trained and worked as a Front-End Web developer. Designed and built websites from scratch, using Adobe Photoshop, Illustrator and Dreamweaver. Adapted HTML and CSS on Wordpress templates to build custom CMS sites for clients.

+ Show more

Skills

• Digital Design
• Print Design
• Animation
• Branding Design
• Brand Guidelines
• Prototyping
• Adobe Create Suite
• Email Design
• Spatial Design
• Icon Design

Education

N
N
ND Graphic DesignNelson Mandela University
Jan 2007 - Nov 2009Port Elizabeth, South Africa