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Sarah Smelik

Client Director

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About me

Strategic Account Director for brand development, design and creative services, with in-depth experience in strategic brand positioning and activation for independent and international brands alike. Pro-active and growth-oriented client relationship management with well-rounded experience in directing project teams and managing multi-platform brand and marketing campaigns from conception through delivery. Proven track record in new business acquisition and experience in strategic communications planning both for new and existing brands. Graceful conflict resolution and experience inspiring and leading account teams, resourcing, project work-flow and budget/profitability. Background in graphic design provides an in-depth understanding of the design process and the designer's role and past experience in marketing ensures commercial-minded thinking and empathy with clients.


  • Business Development
  • Brand Development
  • Research and Analysis
  • Operations Management
  • Project Budget Management
  • Brand Activation
  • Presentation and Pitch
  • Marketing Branding
  • Leadership and Team Management
  • Proposal Writing
  • Strategy and Insight
  • Campaign Concept and Creation
  • Mentoring Juniors
  • Communications Planning

Work history


Client Director

The Wham Agency

Feb 2015


Account Director

LONO Creative

Sep 2014 - Feb 2015
  • Joined this small start-up digital agency to assist with a restructure and preparation for growth, build an account management team from scratch as well as create and implement process across the agency. Simultaneously responsible for directing all live projects within the studio, management of all clients & client relations, and collaboration on business development initiatives.


Account Director


Apr 2014 - Sep 2014
  • Strategic account lead responsible for directing a team of 4 account executives and account managers to oversee the running of multiple projects across the UK, New York and San Francisco, ensuring efficiency and profitability throughout. Growth=oriented client management style ensured graceful conflict resolution and continued business development. Contributed to new business development through writing of proposals and building pitch presentations. Also acted as interim Head of Client Services, responsible for leading a client services team of 7 on a day-to-day basis, offering advice and direction, as well as driving positive work ethic and energy in the work place. Responsible for weekly client service meetings, reporting to the executive team, personnel planning and continued employee development within the client services team. Implemented several standard processes to increase efficiency in management of all projects.


Senior Account Manager


Apr 2013 - Apr 2014
  • Managed client relationships and led project management across several projects ranging from small to large scope, with a focus on brand development and brand communications. Projects also included integrated advertising and communications campaigns. Provided strategic consultation in brand development and communications planning, with in-depth experience across all activity from project kick-off to completion. Held responsibility for collaboration in new business development and new business generation with existing clients.


Project Manager


Jan 2012 - Mar 2013
  • Managed campaign, print, digital, experiential and integrated projects from conception to completion, ranging from $10K - $1M projects; scope assessment, development and enforcement of timelines, budget review and management, estimates, management of workflow and resources, conflict resolution. Provided marketing strategy consultation, gave client-facing creative presentations. Extensive client communication and management. Project recaps and reports. Assistance in development of studio process and creation of standard documents for studio operation.


Studio Coordinator


Jun 2011 - Jan 2012
  • Responsible for management and coordination of assets (photography, art files, etc), assistance to design team, processing of invoices. Ran estimates for production department, additional print production coordination and assistance. As this was a new position, developed standard documents for the role, developed processes to streamline studio function. Managed small design projects as needed. Client-facing communication.


Graphic Designer

Freelance Design Services

May 2009 - Jul 2011
  • Freelance / contract graphic design services in several areas, including: - editorial and book design - print design (brochures, flyers, business cards, etc) - advertising for print and web - website design and management - iPhone app design - Branding and Identity - Various bespoke projects from cookbooks to playing cards Clients inluded OOKL, Web Legal Education, New Statesman (Intern placement), Point Software.


Marketing Assistant

Australian Jockey Club

Jan 2007 - Jan 2008
  • Assistant to Director of Marketing for all marketing department duties, including organization of events and race days; relations with sponsors, committee members and high-profile customers; management of several projects and deadlines at once, as well as media schedules and artwork approvals; creation of presentation and report materials; assistance in conception of new campaigns and initiatives.


Events Manager

Rock 102 Lazer 99.3

Apr 2005 - Apr 2006
  • Responsible for taking events from initial design and conception to completion; sourcing third-party vendors, vendor management, creation and production of events materials; Production of events proposals for potential sponsors; managed a part-time events staff of 30 people.



Visual Communication

University of the Arts, London

Jan 2010 - Jan 2011
  • Visual Communication


Theatre Design

University of Massachusetts Amherst

Aug 2001 - Apr 2005
  • Theatre Arts