SARAH TOPPING Freelance Creative Copywriter | The Dots
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SARAH TOPPING

Freelance Creative CopywriterLondon, United Kingdom
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SARAH TOPPING

Freelance Creative CopywriterLondon, United Kingdom
About me
I am a freelance creative copywriter at Playing with Words and the former copywriter at Puffin Books, a division of Penguin Random House Children’s. As the voice of Puffin, I wrote a variety of copy for book jackets, websites, marketing campaigns and more, across a stellar list of authors, illustrators and brands including Roald Dahl, Quentin Blake, Puffin Classics, Jacqueline Wilson and Beatrix Potter. Since going freelance in October 2014, I've worked with numerous publishers and brands, including Pottermore by J.K. Rowling, Enid Blyton Entertainment via Hachette Children’s, Puffin Books, Ladybird Books, World Book Day, BBC Worldwide, How to Train Your Dragon, Canongate, Hodder & Stoughton and more. From award-winning campaigns for Pottermore to reliving my childhood writing blurbs for Roald Dahl and the Famous Five, Malory Towers and Secret Seven series’, I work with some of the very best talent in the books and entertainment industry.
Projects
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Projects credited in
  • Pottermore: Patronus launch Fans had been waiting excitedly to find out their Patronus - a magical protector from evil or harm which is specifc to the user within the Harry Potter series - ever since J.K. Rowling announced it was in development in 2016. Our main objectives were to delight our audience, augment users wizarding identity, and drive membership of the website, but most importantly to do all this by creating an innovative digital experience like no other. Our strategy was wholly informed by our in-depth knowled
  • PottermorePottermore is the digital entertainment, news and e-commerce company from J.K. Rowling, inspired by the Harry Potter books and the wider ‘Wizarding World’. We were asked to reimagine the digital experience to serve, expand and delight the global Potter community.
Work history
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    CopywriterTriumph International
     - London, United KingdomFreelance
    Proofreading and editing for Triumph International's AW19 and SS20 marketing materials.
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    Creative CopywriterWorld Book Day
     - London, United KingdomFreelance
    Ongoing - I am the lead copywriter for World Book Day, the world's biggest celebration of books and reading. I write a wide range of copy for each annual campaign, from straplines to end ads, website and trailer copy, Nursery, Primary and Secondary School resource packs and more.
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Skills
  • Copywriting
  • Marketing
  • Brand Storytelling
  • Ad Copywriting
  • Editing
  • Proofreading
  • Brand Tone
  • Website Copywriting
  • Brand Messaging
  • Book Covers
Education
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    BA HONS English Language and Literature and Marketing 1:1University of Northampton
     - Northampton, United Kingdom