About me

I am a freelance creative copywriter at Playing with Words and the former copywriter at Puffin Books, a division of Penguin Random House Children’s. As the voice of Puffin, I wrote a variety of copy for book jackets, websites, marketing campaigns and more, across a stellar list of authors, illustrators and brands including Roald Dahl, Quentin Blake, Puffin Classics, Jacqueline Wilson and Beatrix Potter. Since going freelance in October 2014, I've worked with numerous publishers and brands, including Pottermore by J.K. Rowling, Enid Blyton Entertainment via Hachette Children’s, Puffin Books, Ladybird Books, World Book Day, BBC Worldwide, How to Train Your Dragon, Canongate, Hodder & Stoughton and more. From award-winning campaigns for Pottermore to reliving my childhood writing blurbs for Roald Dahl and the Famous Five, Malory Towers and Secret Seven series’, I work with some of the very best talent in the books and entertainment industry.

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Projects

• 3

  How to Train Your Dragon new series' blurbsWorking with Hachette Children's to develop fresh new cover blurbs for Children's Laureate Cressida Cowell's bestselling How to Train Your Dragon series (also a major film franchise).
• Penguin blog featuresCommissions for the Penguin and Puffin blogs and most recently, a selection of marketing activity packs for Hamish Hamilton's award-winning The Lost Words by Robert Macfarlane and Jackie Morris. https://bit.ly/2xcTZY0
• Tone of Voice and Brand GuidelinesDeveloping and copywriting tone of voice and brand guidelines across several of Entertainment One's biggest brands, including Peppa Pig and PJ Masks.
• Triumph LingerieProofreading, editing and copywriting across Triumph International's Autumn/Winter 2019 and Spring/Summer 2020 editorial.
• Pottermore website relaunchWorking alongside the Pottermore marketing and creative teams and The Blair Partnership to develop new brand tone of voice guidelines. Copywriting across website features and articles, social media, The Pottermore Shop and more.
• Roald Dahl hardback blurbsWorking with Puffin Books and The Roald Dahl Estate to create new hardback jacket copy across Roald Dahl's iconic children's books, including Charlie and the Chocolate Factory, Matilda and The BFG.

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Projects credited in

• 5

  Pottermore: Patronus launch Fans had been waiting excitedly to find out their Patronus - a magical protector from evil or harm which is specifc to the user within the Harry Potter series - ever since J.K. Rowling announced it was in development in 2016. Our main objectives were to delight our audience, augment users wizarding identity, and drive membership of the website, but most importantly to do all this by creating an innovative digital experience like no other. Our strategy was wholly informed by our in-depth knowled

Work history

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CopywriterTriumph International
Oct 2018 - Oct 2019London, United KingdomFreelance
Proofreading and editing for Triumph International's AW19 and SS20 marketing materials.
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Creative CopywriterWorld Book Day
Sep 2018 - Feb 2019London, United KingdomFreelance
Ongoing - I am the lead copywriter for World Book Day, the world's biggest celebration of books and reading. I write a wide range of copy for each annual campaign, from straplines to end ads, website and trailer copy, Nursery, Primary and Secondary School resource packs and more.

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Skills

• Copywriting
• Marketing
• Brand Storytelling
• Ad Copywriting
• Editing
• Proofreading
• Brand Tone
• Website Copywriting
• Brand Messaging
• Book Covers

Education

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BA HONS English Language and Literature and Marketing 1:1University of Northampton
Sep 1999 - Jun 2002Northampton, United Kingdom