About VIP Nation - Europe (part of Live Nation Entertainment)
Established in January 2004, VIP Nation (Europe) is a muti-million-pound business that creates, sells and delivers VIP tickets and events on festivals and tours. VIP Nation is one of the oldest and most established VIP ticketing organisations in Europe. It has transformed premium opportunities at shows, providing fans with exciting and innovative experiences. Specialising in the live music sector, the expertise of its talented team is unrivalled. Located in London, they operate across thirty countries.
About Sarah Woodhead
Sarah Woodhead started VIP Nation (Europe) in January 2004 when she joined, then, Clear Channel Entertainment to create a VIP programme to support its artists and festivals. Originally intended to be a domestic operation, the opportunities she realised and the products she created quickly saw her building a team that would expand the offering into Europe and beyond. She continues to direct and lead the business and its UK and International teams.
Sarah is an expert in her field, with unparalleled experience in VIP ticketing opportunities at live music. An established senior leader with over two decades of diverse experience, Sarah would describe herself as a creative, solution-orientated, consumer focused, entrepreneurial, commercial operations professional who leads with integrity and passion and delivers tangible results and consistent growth.
She is equally at home leading a start-up as she is leading an established business and understands the transition as well as the nuances and requirements of both.
Sarah can simultaneously hold the big picture while focussing on the details and she is adept at spotting opportunities and the associated risk, reward, and challenges. A natural problem-solver, Sarah has a gift for being able to anticipate challenges and obstacles and quickly identify solutions.
She has many years of experience in organisational planning and people management and is adept at identifying and quantifying business requirements and streamlining labour costs. She appreciates the importance of people within an organisation and understands the need to nurture, recognise and reward talent. As a leader she is considered, collaborative, intuitive, and decisive.
In founding a new business unit and spearheading new initiatives, Sarah has dealt with and overcome much adversity. She has gained extensive hands-on experience across both festivals and international tours, undertaking the creation and development of new products, pricing, entering new markets, international nuances, drafting policy and procedure, developing brand and service standards, managing the customer experience, producing budgets, high-level reports and KPI documents. She also has extensive experience in events management, negotiations, new business/rights acquisitions, contract formation and managing stakeholder relationships.
In joining Live Nation Sarah realised a childhood dream, bringing together her passions for live music and events. In creating a career for herself she has, in turn, provided careers and opportunities for many others. Of all her achievements, this is her proudest.
Work history
Senior Vice PresidentLive Nation
London, United KingdomFull Time