About me

Meticulous professional with extensive experience delivering compelling editorial content, digital marketing strategies and brand storytelling across diverse industries, including home interest, health & fitness, beauty, food and fashion. Track record of driving brand visibility, audience engagement and sales through expertly crafted SEO-driven content and strategic social media management. Skilled in curating content for high-profile publications to secure media placements in renowned outlets. Instrumental in leveraging insights and creative vision to enhance editorial performance, ensure brand consistency and expand market reach. Expertise in planning and executing targeted communication strategies, building trusted client relationships and managing internal/external partnerships. Strong leadership with a talent for content curation and editorial management in both digital and print formats. Launched Style & Decor, (www.styleanddecor.co.uk) a lifestyle blog with 18K monthly views, offering unique insights on interiors and style to a targeted audience of affluent women in their 30s and 40s. Established and manage social media channels by curating engaging copy, videos and images, leading to significant follower growth and increased engagement.

PostsProjectsExperienceTeam

Projects

• Hillarys Interior Design Squad 2024Selected by Hillarys to join exclusive 2024 Interior Squad, after producing a standout 3-minute film from over 400 applicants, to promote brand across Instagram, LinkedIn and the blog. Increased Hillarys brand awareness and supported sales growth by creating impactful video content and SEO-driven blog posts.

Work history

DirectorChristchurch Creative
Aug 2017United KingdomPart Time
Deliver compelling SEO blog posts, external newsletters and press releases covering product launches and industry trends by thoroughly researching, designing and writing for both consumer and trade audiences. Lead a team of freelance journalists to effectively scale content production and support clients. Forge collaborations with several brands and expand their market reach. Notable Contributions/Accomplishments: • Boosted site traffic and engaged consumer and trade audiences by planning, researching and designing SEO-driven blog posts. • Enhanced online visibility and increased sales by fostering trusted partnerships with diverse portfolio of large and boutique brands. • Grew social media engagement across Instagram, LinkedIn, Facebook, Pinterest, Threads, and X by creating compelling content, including expert tips, curated images and film production. • Elevated media exposure for brands through expertly written feature articles and curating visuals; secured placements in renowned publications, such as The Telegraph, House & Garden, Hotel Designs, and Construction.co.uk. • Increased website traffic by strategically creating and distributing newsletters and press releases. • Developed distinctive brand voices to help each client stand out in a competitive market.
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BloggerStyle & Decor
Aug 2017United KingdomFreelance
Launched Style & Decor, a lifestyle blog with 18K monthly views, offering unique insights on interiors and style to a targeted audience of affluent women in their 30s and 40s. Established and manage social media channels by curating engaging copy, videos and images, leading to significant follower growth and increased engagement. Notable Contributions/Accomplishments: • Expanded social media influence to grow Style & Decor Instagram channel to 24,000 followers. • Guided followers on home decoration and covering a wide range of other lifestyle topics, from beauty recommendations and fitness advice to delicious recipes and seasonal fashion trends. • Selected by Hillarys to join exclusive 2024 Interior Squad, after producing a standout 3-minute film from over 400 applicants, to promote brand across Instagram, LinkedIn and the blog. Increased Hillarys brand awareness and supported sales growth by creating impactful video content and SEO-driven blog posts. • Gained media recognition with a guest bedroom feature in HomeStyle magazine and a scheduled Christmas case study showcasing my kitchen is due in Your Home in November.

Skills

• SEO Content
• Social Media Management
• Editorial Content
• Copywriting Editorial
• Feature Writing
• Brand Development
• Public Relations
• Digital Newsletters
• Press Releases
• Film Production

Education

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Postgraduate Diploma in Newspaper JournalismHarlow College
Jan 2008 - Apr 2008United Kingdom
National Council for the Training of Journalists (NCTJ) - Journalism, Law and Government