Creative, proficient and results-driven social media specialist with a passion for delivering engaging and innovative content through a variety of media and platforms. My experience spans both independent agency environments as well as client-side, providing an exceptional ability to adapt to all situations and client needs. I have worked across all aspects of the industry, including large and small scale events, promotional activations, media relations, influencer and brand partnerships and social media management. I have always approached my work with a creative and adaptive mindset and thrive off the exciting new opportunities and challenges we are faced with everyday in the communications industry.
Work history
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Social Media ManagerRuby Communications
- Gold Coast, AustraliaFull Time
• Manage clients' main social media channels (Facebook, Instagram, LinkedIn, Twitter) and act as account lead within the retail, hospitality and corporate space.
• Develop and implement social media and content strategies across multiple social platforms, including writing copy
• Responsible for all photography in the agency's portfolio including content creation, press shots and events
• Brand strategy; responsible for delivering brand audits and develop consistent brand voice for onboarding clients
• Regularly tracking success metrics, optimising content and generating weekly and monthly performance reports
• Provide and execute paid advertising strategies to optimise results
• Regularly maintaining effective community management strategies including crisis comms and building online communities
• Client communication; liaising with clients on a daily basis, responding to requests and keeping them updated on progress and performance through WIPs, and monthly reporting
• Proactively recommend creative ideas and identify opportunities to leverage in order to create content for the accounts
• Proactively spot trends both in culture and in the social and content space that can be directly applied to content and activations for the brands
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SOCIAL MEDIA MARKETING & INFLUENCER OUTREACH COORDINATORHiSmile
- Gold Coast, AustraliaFull Time
• Spearheading and managing digital influencer outreach programs (both organic and paid) and building an active and loyal brand ambassador network to increase brand awareness, social engagement, sales, content deliverables and online presence
• Conceptualized, imitated and implemented companies' social media strategy contributing to a 45% increase in follower growth in 6 months
• Identifying key influencers suited to a desired target audience
• Liasing with key influencers and their agents to develop strong, professional relationships and agreements
• Monitoring the success of influencer outreach programs through KPI’s
• Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Creating, scheduling and implementing social media content on key platforms
• Product photography, creativing briefing and content creation for social media channels
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Skills
- Photo Editing
- Paid Social
- Social Content Strategy
- Social Media Management
- Creative Briefing
- Copywriting
- Organisation
- Teamworking
- Digital Marketing
- Community Management
Education
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Bachelor of CommunicationsBond University
Gold Coast, Australia
Majoring in Public Relations and Journalism
Awards
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PRIA’s 2015 Top Graduate Award for Bond BCom StudentsPublic Relations Institute of Australia
PRIA awards the top public relations students from its accredited universities for their outstanding achievements.B
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25th Year Anniversary ScholarshipBond University
Received a Bond University 25th Anniversary Scholarship based on academic and leadership qualities