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Current Freelance Projects 2015 October Event Team for London Cocktail Week Events My role was to assist the senior event manager on all aspects of delivery of the 700 people Bar Build event. 2015 September Event Consultant & Project Manager of the PEA Awards, Brighton (UK) I was in charge of developing and managing this event, liaising with clients, high net worth individuals, contractors, and external suppliers. I wrote the event plan and was the onsite manager and point of contact for the event.
I was head hunted into this role by the UC marketing team after seeing my work and portfolio on student recruitment and engagement events during University Fresher’s Week and Open Days. Key responsibilities: Daily tasks varied from working with Alumni for marketing and higher education, coordinating photo shoots, creating promotional films, overseeing the design process of online digital marketing, student recruitment drives, account management of the entire design team, and assistance on various forms of social media and OOH advertising. • Promote profile and create awareness of the University • Liaising with clients and media • Creative direction • Client campaign coordination • Increasing the number of followers online • Brand management, advice, and compliancy • Collaboration with media on advertising schedule • Creation of GIF slogans • Updating website information • Researching new emerging digital marketing trends • Progress reports and web-based analytics • Account management for design team Key achievements: • Increased the rate of followers online by 200 in 24 hours • Helped increase online engagement rates surpassing competitor numbers • Creative praise on new campaign slogans • Doubled the click through rate for online campaigns • Streamlined the management of client design requests • Requested to extend exhibition project showcase dates • Gained vast experience within the following media outlets: print, radio, film, guerrilla stunts, live marketing, animal actors, experimental, hype/buzz, OOH, & WOM (word of mouth), social, viral, email, FaceBook, Instagram, Pinterest, static, gif, banner, sky scraper, Tile, homepage buttons, & mailchimp
The University of Canterbury offers special events for all international, domestic, and postgraduate students, commencing their study at UC for the first time, Key responsibilities: I was in charge of creating and delivering the International Fresher’s Fair, the Post-graduate Orientation, the production of the main Fresher’s Fair and to produce a sustainable strategy for future events. • Manage each event entirely (planning to delivery) • Promotion • Contractor recruitment • Budget Management and Control • Negotiation and invoicing • Liaise with internal clients regarding budgets and advise on spend • Presentations • Progress Reporting • Creation and development of web based information • Creation & Digital layout of programme • Planning & Coordination of outdoor event production/infrastructure • Coordination and delegation of Volunteers • Health, Safety and Emergency Strategy • Onsite Management Key Achievements: • Saved 45% of the budget from 2014 due to a well-managed event (International Fresher’s Fair) • Increased numbers at events during Fresher’s Week • 99% Positive feedback from International students during International Fresher’s Fair • Event Praise from the Chancellors Office and a mention during the Vice-Chancellors 2015 senior team meeting • An offer of extension on my contract and a proposal to stay on permanently
The UCSA is recognised in international directories as New Zealand’s biggest and leading student union organisation in its service area of student welfare, advocacy, and events. Key responsibilities: I was in charge of planning, implementing and delivering a portfolio of annual events. During this time I managed a plethora of special events from 10-4000 people such as: Orientation festivals (Welcome Week), award ceremonies, fashion shows, multi-stage concerts, building launches, tournaments, themed evenings, gala dinners, comedy shows, graduations, comedy clubs, market exhibitions indoor and outdoor, large outdoor concerts, petting zoos, orientations, seminars, & lectures. • Manage events entirely • Budget management and control • Direct media/marketing team • Sourcing suppliers/contractors • Negotiating contracts • Secure corporate sponsorship • Build and maintain stakeholder relationships • Apply for special liquor licenses • Oversee client events • Invoicing and purchase orders • Up sell venue and equipment hire • Provide support and guidance to a portfolio of University clubs • Leading event marketing & promotion • Health, safety & emergency strategy • Onsite management • Event reports Key achievements: • Turned projects into profitable events for the organisation • Managed large festivals with statistics such as 37 events over 14 days catering to 26,740 students • Created promotional campaigns for festivals, which helped to generate over 1.4 million impressions on social media • Created and implemented, with a team, an entire festival (37 events over two weeks) which is now in its 5th year • Increased organisation’s positive community impact through nationally promoted events • Had several events in local and national press and media • Broke a Guinness World Record with an event
Post Degree Graduate Diploma
ATCL (Associate Letters) in Performing Arts
Double Degree in Science and Commerce