QuestionsProjectsExperienceTeam

Projects

• 2

  Burberry - Burberry BeautyContent series informed by platform trends and understanding to drive Beauty conversation and exposure on Tiktok. Reaching 5M+ views for Burberry’s Tiktok channel.
• Burberry x HunterProsperTo amplify Burberry’s AW22 Outerwear Campaign on Tiktok we collaborated with viral QA creator Hunter Prosper. Asking strangers questions underpinned by the brand slogan - The Freedom To Go Beyond. Driving 20M+ views for Burberry's Tiktok channel.
• Burberry - The Lola BagTo support the global launch of the Lola Bag campaign our objective was to drive relevancy for a Tiktok audience. We on-boarded creator agency Kyra to identify x8 creators across a multitude of Tiktok sub-groups. With a combined reach of 50m we drove 50m+ views for Burberry’s channel.

Work history

Social Media ManagerBurberry
Nov 2023London, United Kingdom
Social Media & Content LeadPangaia
Apr 2023London, United KingdomFull Time
Re-defined social media strategy and content direction for re-brand.

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