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Saskia Collins

Artist Liaison Manager

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  • Events
  • Engagement
  • Youth Culture
  • Networking Communication
  • Artist Liaison

Work history


Artist Liaison Manager

Save the Children

Nov 2014
  • I currently work for Save The Children as an Artist Liaison Manager. My role is to grow Save the Children’s Artist Liaison programme, by recruiting, developing and managing a compelling mix of high-profile personalities from the world of fashion, music, sport, film, television and entertainment, who will support the range of our work. My role focuses on strengthening and expanding current external relationships, whilst working across the organisation to develop creative and innovative strategies for utilising Save the Children’s relationships with celebrities.


Artist Accreditation & Production


May 2016 - May 2016
  • I worked in the production office for Left Field and this years Glastonbury Festival. I was part of the core team for this stage and my role included managing artist accreditation along with other logistics for the stage and artists.


Talent & Content Producer


Mar 2013 - Sep 2014
  • Click to edit position descriptionI worked for experiential agency ITCH Ltd, as a Talent and Content Producer. Projects I worked on included Virgin Media’s sponsorship activation of Our House at V Festival 2014 including a live stream sound clash campaign, hosted on Virgin Media’s YouTube channel which gained over 500,000 views. Artists programmed include Rudimental, Hospital Records, MistaJam, Shy FX, Hannah Wants & Redlight. Other projects I worked on included programming Virgin Media’s Our House stage at V Festival 2013, Virgin Media Shorts Premiere and a YouTube Brand Partner Programme event. My main responsibilities included: - to program the latest and most relevant talent for our clients and their audience, including initial approach through to contract negotiations - managing artist budgets - to head up and manage all artist liaison activity on site at events - to work with the Head of Engagement to create, develop and execute digital, social and content strategies to build engaged audiences - to have a hands on approach both in the lead up and during content shoots, to ensure key messaging is captured and effective content is produced to share with an online audience, especially YouTube - to ensure all talent are fully engaged, sharing and supporting all relevant content across their social channels - to be an agency thought leader on contemporary music, new and upcoming artists and trends in the industry


Business Development & Events Consultant


Feb 2013 - Nov 2013
  • I freelanced for SBTV as a Business Development and Events Consultant. My main roles were to help further develop existing relationships with brands, bring in new business and manage in-house events. Through working at SBTV over the last 2 years I gained a deep insight into the company, with a real understanding of the online world and targeting the youth market. I built a valuable network and gained much experience in events, sponsorship and project management. This combined experience puts me in a unique position within this marketplace and allows for a real understanding of both the brand and the industry as a whole.


Project Manager


Mar 2011 - Feb 2013
  • Click to edit position descriptionI worked a Project Manager for SBTV, the UK's leading music and lifestyle online broadcaster. I managed a number of major SBTV projects, and was intrinsically involved in artist booking, securing sponsorship, budgeting, production, together with overall planning and execution. Projects include both SBTV’s Xmas Event, sponsored by Wrigley’s and Sony, and SBTV’s Industry Website Launch Event in partnership with Nando’s. I also project led SBTV as a media partner for Channel 4’s Top Boy Drama Series, and SBTV’s Battlefront Debate, working in partnership with Channel 4 Education. This featured a debate centered on youth issues, held within parliamentary grounds, bringing together 45 youths, 6 mc’s and establishment figures, including Brian Paddick. Alongside this, I also looked after the A64's and Warm Up Sessions which included organising and confirming sessions featured on the channels website and YouTube page. Featured artists include Jessie J, Ed Sheeran, Tinchy Stryder, N Dubz among many more. This role included coordinating with venues, artists, management and SBTV’s production team, along with keeping on top of budget and production spend. Separately this to this I also helped manage the broadcast schedule and channel guide, ensuring all areas of the channel are equally represented through scheduling choices, from chasing edits right through to the videos going live.



Arts Management

De Montfort University

Aug 2006 - Apr 2009