Work history
Campaign Manager NPD & Activation
> New product development for seasonal ranges
> Manage seasonal marketing initiatives and new menu launches
> Conduct reviews of product launches to gain learnings, monitor effectiveness, and make recommendations for future developments & launches
> Inspire the team with food, retail and marketing trends reports
> Manage own budget
Sales & Marketing Coordinator EMEI
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- Retail (5 direct stores, 4 concessions):
Sales reporting, definition and implementation of local marketing activities (emailing, events, in-store animation, PR) and visual merchandising plans, creation of a CRM programme, database management, internal communication, stock management
- Wholesale (21 accounts):
Establishment of strong commercial relationships through on-going communication with partners, definition of trade marketing operations, reporting
- Project Management:
Launch and management of the European e-store, creation of monthly competition and trends reports, opening of the John Lobb London office, recruitment and management of an intern
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Skills
- Marketing PR
- Brand Management
- Brand Strategy
- Direct Marketing
- Market Research
- Training
- Database Management
- Excel
- Powerpoint
- Strategy
- Trade Marketing
- Project Budget Management
- Internal Communciations
- New Product Development
- Insights
Education
MSc in Marketing Creativity
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Consultancy project: Conduct a market analysis and plan the launch strategy of an innovative
beverage (Kombucha) in France
Bachelor of International Economics and Management
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109/110 - Marketing and Corporate Finance specialisations