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> New product development for seasonal ranges > Manage seasonal marketing initiatives and new menu launches > Conduct reviews of product launches to gain learnings, monitor effectiveness, and make recommendations for future developments & launches > Inspire the team with food, retail and marketing trends reports > Manage own budget
- Retail (5 direct stores, 4 concessions): Sales reporting, definition and implementation of local marketing activities (emailing, events, in-store animation, PR) and visual merchandising plans, creation of a CRM programme, database management, internal communication, stock management - Wholesale (21 accounts): Establishment of strong commercial relationships through on-going communication with partners, definition of trade marketing operations, reporting - Project Management: Launch and management of the European e-store, creation of monthly competition and trends reports, opening of the John Lobb London office, recruitment and management of an intern
- Sales analysis: Reporting on the market, our brands and competitors’ performances through Nielsen & Kantar panels - New product launch: Marketing plan implementation (creation of coupons, POS, leaflets, tumblr, web contest, press release), continuous monitoring of the initial performances and ROI - New product development: Qualitative studies for the development of consumer relevant innovation concepts, project feasibility and profitability analysis, R&D briefing
- New product development: Market studies and competition analysis, product concept definition, product naming, briefing and collaborating with laboratories, perfumers, external suppliers and creative agencies for the development of 3 bodycare products, 1 perfume line, 2 candle collections - all over performed vs. initial targets - Retail marketing: Presentations to the sales teams & subsidiaries, retail marketing plan definition & implementation, creation of mailings, emailings, sampling tools and training kits - Sales analysis: Quantitative & qualitative reporting leading to recommendations for the 3-year plan
- Assistance in the setting up of new programmes of activities and events for school groups - Assistance in the preparation of income statements and art stock analysis
Consultancy project: Conduct a market analysis and plan the launch strategy of an innovative beverage (Kombucha) in France
109/110 - Marketing and Corporate Finance specialisations