Saskia Porretta-Menne

Sales & Marketing Coordinator


  • Marketing PR
  • Brand Management
  • Brand Strategy
  • Direct Marketing
  • Market Research
  • Training
  • Database Management
  • Excel
  • Powerpoint
  • Strategy
  • Trade Marketing
  • Project Budget Management
  • Internal Communciations
  • New Product Development
  • Insights

Work history


Campaign Manager NPD & Activation

Gail’s Artisan Bakery

Sep 2015
  • > New product development for seasonal ranges > Manage seasonal marketing initiatives and new menu launches > Conduct reviews of product launches to gain learnings, monitor effectiveness, and make recommendations for future developments & launches > Inspire the team with food, retail and marketing trends reports > Manage own budget


Sales & Marketing Coordinator EMEI

John Lobb Hermès

Aug 2013 - Oct 2015
  • - Retail (5 direct stores, 4 concessions): Sales reporting, definition and implementation of local marketing activities (emailing, events, in-store animation, PR) and visual merchandising plans, creation of a CRM programme, database management, internal communication, stock management - Wholesale (21 accounts): Establishment of strong commercial relationships through on-going communication with partners, definition of trade marketing operations, reporting - Project Management: Launch and management of the European e-store, creation of monthly competition and trends reports, opening of the John Lobb London office, recruitment and management of an intern


Assistant Brand Manager


Jan 2013 - Jul 2013
  • - Sales analysis: Reporting on the market, our brands and competitors’ performances through Nielsen & Kantar panels - New product launch: Marketing plan implementation (creation of coupons, POS, leaflets, tumblr, web contest, press release), continuous monitoring of the initial performances and ROI - New product development: Qualitative studies for the development of consumer relevant innovation concepts, project feasibility and profitability analysis, R&D briefing


Assistant Product Manager


Jun 2010 - Jun 2011
  • - New product development: Market studies and competition analysis, product concept definition, product naming, briefing and collaborating with laboratories, perfumers, external suppliers and creative agencies for the development of 3 bodycare products, 1 perfume line, 2 candle collections - all over performed vs. initial targets - Retail marketing: Presentations to the sales teams & subsidiaries, retail marketing plan definition & implementation, creation of mailings, emailings, sampling tools and training kits - Sales analysis: Quantitative & qualitative reporting leading to recommendations for the 3-year plan


Assistant Marketing & Finance

Saatchi Gallery

May 2009 - Aug 2009
  • - Assistance in the setting up of new programmes of activities and events for school groups - Assistance in the preparation of income statements and art stock analysis



MSc in Marketing Creativity

ESCP Europe Business School

Mar 2015 - Mar 2015
  • Consultancy project: Conduct a market analysis and plan the launch strategy of an innovative beverage (Kombucha) in France


Bachelor of International Economics and Management

Universita Bocconi

Mar 2015 - Mar 2015
  • 109/110 - Marketing and Corporate Finance specialisations