Work history
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Marketing SpecialistVitalSource
Milton Keynes, United KingdomFull Time
In May of 2018, I applied for a Marketing Manager job at VitalSource. Whilst I was not offered this position, the role was adjusted to Specialist level so that I could justifiably join the company. VST has a very strong brand identity, which has allowed me to understand both the importance, and processes behind curating and maintaining a brand.
Most recently, I have taken over content creation and strategy for social media channels, such as Twitter, Facebook, LinkedIn and Instagram. Several different verticals engage with VST, including publishers, institutions and students, so all content created requires a different tone of voice and a personal understanding of both B2B and B2C marketing methods. Along with social content, I am responsible for curation of collateral, email, newsletter and advertising content, including designing various items.
Currently, I am working with a consultant to research and create user personas and journeys so we can begin to implement account based marketing.
I’m also working alongside the US team on how to optimise keywords for International markets.
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Marketing SpecialistIngram Content Group
- Milton Keynes, United KingdomFull Time
After just under a year in a permanent position at ICG, the Specialist role was created for me to transition into, in acknowledgment of the calibre of work that was already in my remit.
In addition to my previous duties as Coordinator, I also continued to work closely with various departments on strategic projects that would impact the future of the global business. This included working on new business models and products, from conception through to implementation.
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Skills
- Marketing
- Project Management
- Social Media Marketing
- Marketing Strategy
- Copywriting
- Adobe Creative Suite
- Publishing
- Brand Marketing
- Event Organisation
- Content Analysis
Education
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Publishing MediaOxford Brookes University
- Oxford, United Kingdom
In 2016, I graduated from Oxford Brookes University with a First Class Honours Degree where I worked on several projects, both autonomously and in groups. Modules taken included:
Modules taken in:
Publishing Technology (70%)
Research (70%)
Publishing Media Workflow (71%)
Sales and Marketing (75%)
Dissertation titled: Modern Attitudes and Perceptions Toward Publishing Poetry in the United Kingdom (70%)