Hi! I am a Graphic Designer with a Master's degree in Graphic Branding and Identity from the University of Arts London. I have designed for clients such as Tinder IN, Netflix, Amazon Mini TV and Swiggy. I have a background in Fashion Design, having graduated from the National Institute of Fashion Technology, Kannur, and worked as a Graphic Designer for Only Much Louder and KNYA.
I am passionate about visual storytelling and creative expression and have a skill set that is reflected in my work. I have also contributed to the branding and identity of several events and campaigns, such as the NH7 Weekender music festival and Swipe Right Material Music Launch for Tinder India. I aim to constantly evolve, learn, and grow as a Graphic Designer, there is never a dull moment in the world of Design.
Work history
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Midweight DesignerOnly Much Louder
- Mumbai, IndiaFull Time
As a Mid-weight Designer at OML, a prominent agency in Mumbai, I led the creative
direction for Tinder's media assets and successful campaign launches. Simultaneously,
I steered design initiatives for renowned brands like Netflix, Swiggy, Amazon, Cred etc.
Managing a talented team of 5, including 2 designers and 3 copywriters. I orchestrated
collaborations, led client discussions, and shaped captivating visual narratives. My role
involved strategizing, overseeing implementation, and ensuring an exceptional design
standard that resonated with diverse audiences, keeping in line with brand guidelines.
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Digital DesignerKNYA Med
- Mumbai, IndiaFull Time
Being a Digital Designer at KNYA Med, a premium medical apparel brand based in India, I
played a pivotal role in the brand's formative journey, crafting its design framework
from inception. With a small yet agile team of 2 designers and 2 interns, I spearheaded
the development of the brand's visual identity, meticulously creating comprehensive
design guidelines and brand assets. My responsibilities encompassed media design,
advertising campaigns, launch initiatives, merchandise creation, and print development
for the products. Throughout, I contributed significantly to establishing a distinctive
and compelling visual identity for the brand. I led the charge in fostering a cohesive
and impactful brand image, ensuring that each design element aligned with the
company's vision. Through a meticulous approach and creative acumen, I drove the
narrative of innovation and quality, in line with the brand's vision for setting a high
standard for medical apparel.
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Skills
- Graphic Design
- Branding
- Visual Identity
- Brand Strategy
- Concept Building
- Creative Storytelling
- Adobe
- Illustration
- Social Amplification
- Branding Identity
Education
Master of ArtsUniversity of The Arts London (UAL)
- London, United Kingdom
Specialized in Graphic Branding and Visual Identities - Crafting brand strategies that work, developing visuals to support them.
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Bachelor of Arts (BA) National institute of fashion technology
- Kannur, India
Awards
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Mommy Awards - Best use of Instagram Stories for Tinder IndiaMad Over Marketing