Savanna is an adaptable and dedicated social media manager and strategist. Keen to help individuals and brands grow their businesses online presence through content creation, post optimisation, analytics and account management.
With four years’ experience of fashion and lifestyle blogging paired with content creation; capturing and posting daily videos and high-resolution images across social platforms with professionalism comes with ease. Working with PR to market products and attend events. Scheduling photoshoots and working alongside photographers to develop quality media. Savanna has excellent communication and networking skills, gained from her experience working in luxury retail environment managing clients; broadcast Journalism, along with her development and participation in a number of podcasts and projects on YouTube, Instagram and BBC Three.
Having worked both voluntary, freelance and fulltime for businesses, brands and charity organisations across fields such as journalism; beauty, fashion and health means that Savanna has a flexible, creative work attitude which is key for reflecting brands online. Blended with extensive knowledge on brand growth; analytics, SEO, engagement, feed layout and aesthetic as well as understanding each platform’s unique algorithm; Savanna generates thousands of genuine daily interactions for her client’s social profiles, driving traffic cross site.
A degree in Journalism further diversifies Savanna’s skillset, as she is able to research and write original, accurate and enticing articles following a house style. Whilst taking an objective approach when locating sources and conduct interviews. Transcribing and copyrighting pieces. Develop dynamic multimedia using specialist software (Adobe suites, Audacity, Hootsuite) and develop original brand concepts. Having to reach article deadlines has resulted in Savanna becoming a punctual writer with
Please request CV or view my Linked In profile for an in-depth summary of my experience, achievements and capabilities.
Work history
Social Media Manager (Volunteer)Cancer Education UK
London, United KingdomFreelance
Creating a social media schedule for content using a social media calendar of events. Liaising with the graphics design team to create a dynamic social media feed with colour and style. Generating relevant hashtags for posts. Creating inspiring and informative content for Cancer patients, survivors and people within the medical industry. Designing promotional content for ‘Lockdown IGTV’ series. Finding sources for inspiring interviews. Writing optimised captions and proofreading other members written content. Researching issues and statistics within the cancer world. Responding to direct messages with a sensitive approach. Working with other charities and brands to enforce a message via social media. Measuring engagement via analytics.
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Social Media ManagerLadies on the Run
London, United KingdomFreelance
Rebranding for the launch of the app. Creating a new social media feed. Designing quotes and graphics for images. Working with influencers to promote ladies on the run Shopify. Creating professional promotional videos and content for the app’s launch. Increasing the brand's online presence using Adobe Aftershock, Lightroom and VSCO. Research, plan and schedule weekly social media plan. Driving sales and app downloads with interactive stories and posts. Caption writing. Responding to comments and direct messages in a timely response. Monitoring analytics, impressions and website ranking using metric systems. Running and creating adverts and promotional posts.
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Skills
- Blogging
- Adobe Indesign
- Adobe Photoshop
- Video Editing
- Audacity
- Adobe Premiere Pro
- Content Creatiion
- Journalism
- Article Writing
- Interviewing
- Analytics
Education
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BA(Hons) JournalismKingston University London
- London, United Kingdom
Original brand concepts, magazine creation. Podcast creation & editing. Interviewing and transcribing. Shorthand, digital marketing, app design. Idea pitching, news writing, PR, documentary production. Fashion editorial concepts. Basic HTML knowledge. Layout and design, DSLR shooting. Presenting and recording news reels. Analysing impressions, reach for social channels. Working within deadlines. Copyright and privacy law. Broadcast journalism, ethics and code of conduct.