An expert in working with brands and agencies on enhancing, generating interest in and promoting their brands. I have:
🏗️ built social media and digital teams, services and strategy for pharmaceutical organisations and creative agencies.
📝 created audience insight analyses that have informed global multichannel communications, presenting landscape reports that formed the foundation of crisis communications strategies for global and local healthcare and pharmaceutical organisations, gaming and eSports brands and local food banks.
📱run industry average-beating campaigns on Google, LinkedIn, Meta, TikTok, Twitter and YouTube for local and global healthcare and pharmaceutical organisations, gaming and eSports companies and travel and tourism brands as well as local food banks.
📈 created and analysed dashboards informing always-on campaign creative and execution.
I like to work on global digital and social media omnichannel strategy through audience and business analysis, while still being involved in replying politely to angry customers for brands on social media. I use data to identify, target and reach general public to niche audiences, actively running campaigns on channels and analysing, developing recommendations and enhancing communications, PR, advertising and marketing activity based on data outputs.
Some agencies I’ve worked with include Aurora Healthcare PR, BBH, Clash Digital, Havas, Langland, Lucid Group, The Lucre Group, Porter Novelli and Publicis Groupe. I’ve also worked with AstraZeneca, Boehringer Ingelheim, Girl Effect, GSK, Janssen, Kidney Research UK, Roche and the WHO.
RECENT ACHIEVEMENTS:
* Auditing an agency and delivering a digital growth strategy, laying the foundation for their now 5+ FTE digital team.
* Crashing a clients’ website due to the volume of active leads generated via a small social media campaign.
* Delivering crisis communications strategy based on social listening for a confidential, super famous client.
Work history
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Senior Digital and Social Media Strategy Consultanthridoy digital
London, United KingdomFreelance
Using hridoy as a vehicle to both freelance with, and provide consultancy for, agencies and clients on digital, communications, social media and data strategy.
Leading, advising and supporting organisations and agencies by reviewing and enhancing existing work, delivering and guiding research, strategy and data analysis that is used to build communications initiatives, delivering expectation-exceeding campaigns and tactics via channels like Instagram, Facebook, Twitter and TikTok.
Responsibilities: social media and digital advice and consultancy, research, strategy and data analysis, campaign and tactic launch and maintenance for industry-agnostic clients.
C
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Research LeadClash Digital
- London, United KingdomFreelance
Led research initiatives across verticals to deliver data-led strategy that always led to primary audience focussed objectives being exceeded through social media channels including Instagram, Facebook, Twitter and TikTok.
Responsibilities: leading social media and digital advice and consultancy, developing and leading global and APAC-focussed research, strategy and data analysis.
Primary clients were Charities, Gaming, eSports, Pharma, Public Good, Travel, and FinTech.
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