Work history
Creative Project ManagerVelo
London, United KingdomFull Time
As a lead account contact, I have successfully developed, planned, managed, and implemented over 20 multi-state integrated campaigns for clients such as Sage, TB+A, Electro Rent, and WeUV Care, by achieving significant impact and traction on different platforms.
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Led the rebranding strategy for WeUVCare by identifying gaps in existing brand and collaborating with a team of designers and brand managers to create new brand values, themes, logo, tone of voice, and design system. The rebrand resulted in a significant increase in brand value, an 18% increase in website traffic, a 4.5% increase in conversion rate, and improvement in Net Promoter Score within first 30 days.
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Worked with cross-functional creative teams to ensure timely production of campaigns and cut delivery time by 15%, resulting in greater customer satisfaction and saved costs.
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Achieved 20% more shares and positive feedback by revamping the eBook design for Sage People that addressed the design pain points and high bounce rates.
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Senior Manager - Brand DesignRebel Foods Pvt. Ltd
- IndiaFull Time
Increased 45% productivity of the design team by leading 8 designers with creative direction and mentorship while supporting the team's vision while Identifying gaps in existing end-to-end processes and by restructuring work, planning quarterly KPIs & approving creative briefs.
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Increased 18% conversion rate with the offer-to-audience match by delivering strategic advertising campaigns, and oversight of all mass communication designs in collaboration with fellow designers, product developers, and other marketing stakeholders.
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Helped grow click-through rate from 2.24% to 3.57% by analyzing digital and social media content performance and implementing desired content by the audience, which resulted in 10x growth in follower base and engagement rate on Instagram content.
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Co-created a series of global award-winning video campaigns with external agencies while managing the clients, budgeting and negotiating, and administering the brand consistency and quality of design across India, the UK, Dubai, and Indonesia.