I graduated from the University of the Arts London in 2020 with a BSc in Fashion Management, delving into various facets of the fashion business, with a keen focus on eco-conscious digital marketing.
Despite graduating just three years ago, I've amassed extensive experience in the fashion industry. My journey included diverse internships with designers during my studies, followed by a role at the British Fashion Council (BFC), where I contributed to different areas like Buyer Relations, Communications, PR, and Digital Marketing, particularly at London Fashion Week.
This firsthand experience at the epicenter of the UK fashion industry provided insights into the essence of a successful designer and the evolving needs of modern consumers.
While my time at the BFC was enriching, I harbored a vision of working independently. In October 2021, I launched my career as a freelance Social Media Manager.
Since then, I've collaborated with a range of brands, spanning thrift shops, Canadian e-tailers, streetwear, knitwear, sportswear, and recently, sustainable bedding and skincare.
My website showcases the unique skill set I bring to each brand, and I invite you to explore it. I look forward to the possibility of collaborating with you soon.
Projects
- Untrendi: IG content creationThis is some of the content I created for one of my clients, Untrendi. Untrendi is a slow fashion online boutique based in Montreal, Canada. I also create reels and TikToks for the brand and post editorial shots from the brands Untrendi stocks. With most of my clients, they provide product pictures and I take care of content strategy, planning, posting, researching and in some cases designing graphics when appropriate.
Projects credited in
- LONDON FASHION WEEK SS20Taking place from September 13th-17th, 2019, the London Fashion Week Spring/Summer 2020 presentations saw our creative rolled out for the first time.45
Work history
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Social Media ManagerScarlett O'Donoghue
London, United KingdomFreelance
Buyer Relations & Communications Junior AssistantBritish Fashion Council
- London, United KingdomFull Time
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Skills
- Social Media
- Social Media Management
- Social Media Marketing
- Sustainability
- Sustainable Fashion
- Ethical Fashion
- Social Media Advertising
- Fashion Branding
- Fashion Content
- Fashion Consultant
Education
Bachelor of Arts (BA) London College of Fashion, UAL
- London, United Kingdom