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Working as apart of a team of digital designers, print designers and screen designers. I create online assets for all departments within Ladbrokes head office. These inlcude landing pages, emails, GIF and Flash banners as well as mobile and tablet assets. I also helped out with print jobs and mentoring as and when my experience was called for.
As the sole creative designer I was a key player in all departments from Marketing and Sales to Charity and Programming and took the lead on all internal and client design projects. Attached to the commercial team my main role was to create web sites/pages, microsites, emailers, banners and all printed material for internal promotions and external client promotions as well as maintaining and updating the station website. In 2008 I played an integral role in setting up a dedicated creative ‘hub’ at Hallam FM by integrating departments to provide clients with more creative and wide ranging solutions. We then acted as a full service creative agency providing multi-faceted branding, marketing and promotional strategies. This culminated in winning a pitch to conceptualise and create a multi-layered branding, design and advertising campaign for the NHS.
This was a relatively new print shop and I was the sole designer. I was first contact for clients either calling in person or telephoning. I took orders for all print and design jobs and created all print-ready artwork. We steadily grew over the next few years and in 1999 with the internet boom impending we launched PrintingDirect.com. At the time we were the first full service online print & design service. We opened up an office based in Hyderabad, India in order to take on more work and I was out there regularly over a 2 year period setting up the office and studio and training new design and artwork employees.