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As part of a very small team, I established, monitored and adapted a marketing strategy for the business and assisted in the inception of a complex system of metadata, which allows clients worldwide to access music which the company creates. After showing a desire to learn new skills and undertake additional responsibilities, I was asked to liaise with international agents and provide them with marketing materials and metadata which is specific to their audience. I also produced marketing content for clients within the UK, which includes newsletters, leaflets and brochures. Other responsibilities have included researching current industry trends and offering music options for future albums, working directly with clients to provide them with music suggestions for their productions and giving feedback to composers on submitted music. I also deal with the administration, marketing and distribution for a small record label within the business. Notable projects include taking the lead in the digitisation of one of the world’s oldest music libraries, which included researching, categorising and distributing the catalogue, allowing it to be accessible on digital systems. Another project involved the release of a blues album by comedian Lenny Henry, which involved me working alongside an external PR team to arrange promotion on national TV, radio and magazines and organising distribution with Universal Music.
In just over a year at the company, I led the promotion and marketing of over 10 children’s books and ensured distribution, both within the UK and internationally. I arranged launch events, cost effective print and digital advertising and secured media coverage in local, national and international press. Also I co-managed a small team of designers and interns, integrating them into the company, allocating tasks and monitoring / reviewing performances. Notable projects included a book launch with the New Zealand international cricket team, producing a 50 page promotional brochure and assisting in the branding of several new companies.
During the week long event I monitored and logged incoming social media data, analysed and acted upon this information, live tweeted Q&A sessions and gave up-to-the-minute information about the hundreds of events and screenings taking place during the festival.
Following the completion of my degree, I undertook some freelance work in order to gain some additional work based experience. I researched tourist excursions and wrote insightful, entertaining content in order to attract the attention of each tours specific audience. It was a good opportunity to enhance my research skills and ability to produce content to tight deadlines.