Projects
- IodomiIodomi is a digital platform connecting interior designers with ambitious home owners. We provide professional interior design at a fixed and affordable price. By developing digital workshops and well-tested methods for your online projects, we are able to streamline the design process and take out excessive costs. This standardized format lets us scale in a flexible and quick way. I have been building a start-up from scratch, including developing the brand, visual, marketing and communication
- Kvarteret GiraffenGiraffen is a well-known shopping mall in Kalmar. Along with renovation efforts, the brand needed a repositioning and complete make-over. We developed a new brand platform and concept, Kvarteret Giraffen, branding the mall as a cozy neighbourhood. As the major benefit of physical retail is the meeting and interaction of people, this was the foundation for our concept. Based on the concept, we developed a new visual identity reflecting the position and the brand’s values. We delivered comprehensi
- SinchOver the years, CLX Communications had grown tremendously and acquired several companies and their brands along the way. Seventy helped them to consolidate everything under the new brand Sinch. We developed the entire brand strategy and platform as well as the visual identity for the company. Arguably their most important channel is their website, which we created in close collaboration with the client. A major challenge was to efficiently structure their comprehensive offering of digital servic
Work history
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Communications DesignerSvenska Dagbladet
Stockholm, SwedenFull Time
I am the lead designer for all communication, commercial, transactional or otherwise, by and around Svenska Dagbladet and its sub-brands. I work on digital, physical or integrated campaigns as well as the development of a new brand positioning, both conceptually, strategically and visually.
Svenska Dagbladet is one of Swedens biggest and most well-known newspaper brands.
Visual DesignerSeventy Agency
- Stockholm, SwedenFull Time
I worked on strategic branding and digital design projects. In close collaboration
with strategists, copywriters and other designers, I created branding
concepts and visual identities. Together with strategists, UX designers and
external developers, I developed extensive websites for existing brands. I was also part of an important pitch. Clients included CLX/Sinch, Ericsson, Blueair, Alecta.
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Skills
- Brand Architecture
- Brand Creative Strategy
- Visual Identity
- Editoral Design
- Digital Design
- Strategy
- Creative Direction
- Marketing
- Advertising
- UI Design
Education
Awards
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Finalist at the 2nd International Shenzhen Innovation & Entrepreurship CompetitionShenzhen Bao'an Municipality
With the interior design platform Iodomi, we qualified for the international finals of the 2nd International Shenzhen Innovation & Entrepreurship Competition.