Projects
- Fake BoomersBaby boomers share 7 times more fake news than all the other generations. So to stop the spread of fake news during the 2020 election We started the fake boomers. A special kind of fake news designed to educate baby boomers by pranking them, we created a platform where anyone can put a picture of a baby boomer on a piece of fake news and share it on Facebook. When the boomer sees it and clicks on it, he will be redirected to our website where we will reveal it was a prank and we will teach them
- Audible - Screen timeScreen time is eating a lot of people’s free time. People are spending too much time on their phones, especially in unproductive activities like games, social apps, and browsing random content. With Audible they can get the story without the screen, so we just reminded people of that. We turned our digital billboards into transparent screens and we challenged people to turn some of their screen time into Audible time.