About me
My professional background in the hair and fashion industry as a director hair stylist, brand ambassador and consultant has developed astuteness, business acumen and a refined focus towards creative direction.
Pivoting my career journey, I took the opportunity to undertake a degree in Fashion Marketing which has further developed my analytical mindset and understanding of consumer-centricity.
With my industry knowledge supported by a degree in Fashion Marketing, and these last two years within a consumer experience expert role at Adidas, I am continuously evolving my abilities to conceptualise engaging and memorable brand experiences achieving desired commercial outcomes.
I’m driven by challenging opportunities, and thrive working within a collaborative environment with a diverse team. Where I look forward to bringing fresh vision and value to the mix.
Work history
Consumer Experience ExpertAdidas Group
London, United KingdomFull Time
I fulfil a key role towards the facilitation of innovative retail marketing campaigns through brand experiences and cultural events at the flagship store in London.
Positioned as a liaison between management teams and sales staff within a supervisor role. Monitoring and inspiring a diverse team of customer service driven sales personnel to consistently deliver memorable (b2c) brand experiences.
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Brand RepresentativeShark
- United KingdomPart Time
B2C & B2B.
Joining Shark during my University studies was rewarding. Witnessing their 'market disruptor moment' from within enhanced my commercial awareness and broader sense of brand practices. Comparing and contrasting theoretical knowledge Vs practical application, diverse brand positioning strategies and competitive marketing methods.
Collaborating with wholesale retail partners establishing a rapport for both organisations. Delivering marketing activations, overviewing merchandising and POS opportunities to maximise our brand position and awareness against in store/market competitors.
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Skills
- Hair Design
- Idea Generation
- Marketing
- Creative Direction
- Marketing Branding
- Creative Assistance
- Visual Communication
- Consulting
- Ideas Development
- Branding Ideas
- Customer Experience
- Customer Care
- Customer Service
- Customer Journey
- Customer Support
- Customer Facing
- Brand Awareness
- Creative
- Creative Concepts
- Creative Campaigns
- B2B B2C
- B2C
- B2C Campaigns
- Colour Theory
- Product Launch
- Product Marketing
- Product Advertising
- Product Design
- Fashion Communication
- Fashion Branding
- Fashion Advertising
- Fashion Business
- Fashion Brand
- Marketing Promotion
- Marketing Design
- Affiliate Marketing
- Marketing Strategy
- Marketing Research
- Marketing Planning
- Marketing Communications
- Marketing Campaigns
- Marketing Consulting
- Hard Working
- Assisting
- Rebranding
- Reliable
- Remote Work
- Enterpreneurship
- Enthusiasm
- Creative Entrepreneur
- Creative Conceptualisation
- Creative Advertising
- Design Development
- Motivated
- Team Collaboration
- Creative Team
- Team Building
- Collaborative Working
- Collaborative Groups
Education
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BA Fashion MarketingCardiff Metropolitan University
- Cardiff, United Kingdom
BA hons : Fashion marketing and management .
CIM accredited
Merging my industry experience with new aspects of applied theory, developing oneself to embark on a career change.
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Foundation Diploma in Art and DesignCardiff School of Art & Design
- Cardiff Bay, United Kingdom
Taking a step back from my full time Salon life of 17 odd years , I embarked on a journey into education alongside my work commitments . Honing in on other creative skills and extending the ones I already had, I took myself to college completing a art and design foundation. I relished in the experience and enjoyed every moment of it.
Completing the course with a refreshed creative mind and plan of action, and a certification with a high merit value
Awards
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BA (hons ) DegreeCardiff Metropolitan University
Success in perusing further education and theoretical application to enhance my understanding and success towards future career goals .