Selina Akram

Selina Akram

Graphic designer & copywriterLondon, United Kingdom
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Selina Akram

Selina Akram

Graphic designer & copywriterLondon, United Kingdom
About me
I am a Northerner who lives in London- secretly Northern, apparently, until I out myself by talking about a 'bath', 'glass' or 'giraffe' (don't ask). Working in various areas, from film and photography to a stint at the Apple Store, has given me skills that I use to inform and advance my designs. As a multi-disciplinary designer and copywriter with over 3 years of industry experience, I'm enjoying being my own boss. My work ranges from branding projects, packaging design, art direction, event design, social media campaigns, email building and printed communications.
  • Brand activation with Movember
    Brand activation with MovemberThe Shave Station, a pop-up barbershop offering free wet shaves to Movember participants. All proceeds went to the charity.
  • Brand that Bike Hub
    Brand that Bike HubOver a year, I designed and implemented the Bike Hub identity across modern, purpose-built and Listed Building sites.
  • Valentine's Day social media event
    Valentine's Day social media eventVirgin Trains brand activity on social media- a Lucha Libre match for Valentine's Day- whether you love it or hate it, you vote and you decide. We enlisted the help of an amazing agency, Catsnake, to write the script and film the choose-your-own-ending videos for customers to vote upon.
  • Onboard packaging design
    Onboard packaging designA new look and feel for the Virgin Trains onboard packaging with food-based puns (a little surprise element for that true Virgin touch). The product range covered sandwich skillets, hot pots, hot and cold subs, breakfast pots and a kids' range.
  • Cinemagraph
    CinemagraphCinemagraphs are "still photographs in which a minor and repeated movement occurs". I organised and art-directed a day's shoot to create a food-based and non food-based cinemagraph for use on a website. Maintaining frequent open communication was essential to balancing the needs and expectations of the briefing department with the digital restrictions (mainly that of quality vs loading time).
  • Wes Anderson nerd
    Wes Anderson nerdWhat's a film nerd to do? Why, play-around-with-reducing-visual-elements-of-a-film-to-the-very-basics-and-still-be-recognisable, of course! With the release of 'Isle of Dogs', it might be time to work on another one. Pop back and check sometime...
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Work history
    Virgin Trains logo
    Virgin Trains logo
    Brand Designer (middleweight)Virgin Trains
     - London, United KingdomFull Time
    few intense years in the Virgin Trains Brand and Design Team gave me a varied experience in print and digital design and the role of brand guardian. As a Middleweight Brand Designer, I was required to juggle day-to-day design work and copywriting across platforms (real and digital) along with delivering large scale projects, from branding multiple Bike Hubs, creating onboard packaging or throwing a party. It was the epitome of work hard, play hard and have a sense of humour.
    Virgin Trains logo
    Virgin Trains logo
    Designer (junior)Virgin Trains
     - London, United KingdomFull Time
    My responsibilities included mastering internal and external brand styles, the brand TOV, writing copy for printed and digital communications and acting as a 'brand guardian', ensuring the high standard of work required was always attained.
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  • Adobe Indesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Dreamweaver
  • Branding
  • Art Direction
  • Print Design
  • Brand Copywriting
  • Brand Tone
  • Experiential Activations
    Graphic Design Portfolio CourseShillington College, London
     - London, United Kingdom