Selina E.

Selina E.

Chief Executive OfficerLondon, United Kingdom
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Pip Jamieson
Denise Chippindale
Ibrahim Kamara
Selina E.

Selina E.

Chief Executive OfficerLondon, United Kingdom
About me
Music manager | Founder | Storyteller Not all of us are destined for cookie cutter careers. I, for example, spent 15 happy years thriving in the education sector, only to embark on a dramatic career change into music management. When opportunity meets purpose, you have to take a risk. I founded Luna Legacy in 2019. Personal circumstance forced me to reassess how I was investing my energies. A chance encounter on the streets of Brooklyn with a group of young rappers cemented my decision; “why, when you have all these skills, are you not pursuing your passion for music?” I never take for granted the opportunities afforded to me in senior roles at institutions like the London School of Economics and the University of London. I was able to qualify as a Chartered Secretary, with expertise in corporate governance, strategy and finances. I obtained a CMI Diploma in Management, which cemented my passion to lead and develop teams, and a PRINCE2 qualification, directing major institutional projects and business change. All these skills have been directly transferrable to my role as CEO of my own music company. I had been building the foundations to become an entrepreneur for over a decade. However, what was missing was the realisation that I am and always have been a creative. I flunked art at school and was labelled left-brained. But there had been a quiet internal resistance all along: my propensity to lead on communications, brand strategy and PR within roles; my side hustle writing for and developing a community magazine; my passion for photography and videography… I had been weaving stories all along. I was ready to burn the blueprint. So when rapper KdotMelody asked me to manage him, I accepted without hesitation. The professional skills I had developed and my knowledge of the music industry seamlessly integrated with my creativity and passions. Since then, Luna Legacy’s roster has grown to four artists in London and NYC, and our team has expanded to 11. We are proud to represent KdotMelody, Nutty P, nikmoody, and FELA.Mi. For those we represent, we are a full service artist support company, empowering exceptional artists toward sustainable careers. We believe in the power of creatives to affect positive change in the world and also offer a broad range of platforms across our events series, magazine, YouTube channel, and playlists to create spaces through which our community can discover fresh sounds, network together and build their own legacy. It's an added bonus that my career empowers me to do so as well.
Projects
  • Anton Flanders - web design
    Anton Flanders - web designDesigned and created website for UK artist, producer and DJ Anton Flanders. Developed creative content. www.antonflanders.com
  • Nutty P - Ballerina on a Minefield
    Nutty P - Ballerina on a MinefieldPromotional campaign and music video production of rnb single Ballerina on a Minefield for Nutty P.
  • Nutty P - Cyberdyne ft. Sam Frank
    Nutty P - Cyberdyne ft. Sam FrankNutty P has joined forces with the enigmatic Sam Frank to bring you this snappy, 140 hip-hop, retro-future sci-fi infused R&B/Funk Masterpiece. Beautifully autotuned crooning and chemically induced vocoded transcendence take us on a journey to the fantasy future of CYBERDYNE. This is Nutty P’s debut release on 4NC¥ - PAV4N of Foreign Beggars’ new label for cutting edge underground musicians.
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Projects credited in
  • HOW TO BUILD A CAREER IN THE CREATIVE INDUSTRIES - FREE GUIDE
    HOW TO BUILD A CAREER IN THE CREATIVE INDUSTRIES - FREE GUIDEA FREE careers guide jam-packed with resources, advice, and inspiration to help YOU build your creative career, created with The Gallyry and designed by Malini Rao ✨The first part of this guide will provide you with links to sites and resources for job hunting, training, and networking. ✨The second part of this guide will get you inspired through invaluable advice straight from those who are working in amazing jobs across six different creative career paths Featuring: Zoé Whitley, Director
Work history
    Luna Legacy Ltd. logo
    Luna Legacy Ltd. logo
    Founder & CEOLuna Legacy Ltd.
    London, United KingdomFreelance
    Founded Luna Legacy, a UK hip hop music collective and management company that represents several artists, organises and promotes events in London and NYC, and hosts an online anthology showcasing new talent. We provide a broad range of rappers, DJs and producers with a creative community in which to develop.
    P
    P
    General ManagerPoint Blank Music school
    London, United KingdomFull Time
    Running Point Blank Music School (the world's 'Best Music Production School' as voted by the readers of DJ Mag) on a day-to-day basis and providing educational expertise. Report directly to the Directors (CEO and MD) with overall responsibility for Educational Strategy and Company Management. ● Responsible for the day to day management of the Company, to include management of all Heads of Division and, via them, the entire London office staff. ● Lead the Education team through the HE regulatory landscape to include regulatory requirements, accreditation, portfolio expansion, course delivery, quality assurance, and potential new partnerships. ● Via the Head of Curriculum, oversee the creation of new course provision and upkeep of all content keeping it fresh, current and relevant. ● Oversight of all Human Resource matters, including recruitment, retention, performance and disciplinary matters of professional staff and instructors. ● Working directly with the CEO and MD to manage costs within the budgetary framework. ● Ensuring that the School’s Governance Strategy is executed and further developed in line with HE sector best practice and compliant with sector regulation under the OfS. ● Project sponsor for strategic programmes including International Expansion and London-based projects.
Skills
  • Leadership
  • Spoken Word
  • Music Management
  • Event Promotion
  • Event Curation
  • Brand Creation
  • Artist Development
  • Mentoring
  • Writing
  • Copywriting
Education
    London South Bank University logo
    London South Bank University logo
    MSc Corporate GovernanceLondon South Bank University
     - London, United Kingdom
    Best Student Award
    B
    B
    MA Social and Cultural HistoryBirkbeck College, University of London
     - London, United Kingdom
    Passed with Merit
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Awards
    M
    M
    MemberMusic Managers Forum
    I
    I
    Associate memberICSA Governance Institution
    Chartered Secretary
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