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Sales Account Management – Develop and sustain relationships with both new and existing clients Lead Generation – Monitoring performance of existing co-registrations whilst seeking new contracts Monitor performance of Lead Generation campaigns taking into consideration KPI’s, margins and revenues Manage content performance, lead quality and CPLs Implement and set up campaigns using Databowl Maintain reputations and lead qualities delivered to clients
Cover Me Quick Duties: Estimated 2017 Revenue: £500,000 Increased revenue streams through building and developing a new insurance lead generation site Budget Management - Managing budgets and revenues to ensure margins are maintained Sales Management – Developing and maintaining relations, working against targets Secure contracts negotiating rates and acquiring budgets Project managing the Cover Me Quick design and brand Forecasting budgets and targets and implementing strategies to achieve them Generating organic leads through Facebook and Google Ad Words Producing profit margins of 30% per lead Sales Account Manager Duties: (Started this role in January 2017) Facilitate client satisfaction and grew business through proactive assessments analysing both business and client needs Develop and execute sales strategies Strengthen and sustain a large portfolio of clients Manage sales budgets and targets Increased Q2 sales by 10%
Manage the production and deployment of the Email Department whilst conducting Account Management Using KPI’s and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through Refined the Email marketing process by gathering industry best practices and assuring that legal compliance requirements were integrated Conducted inbox testing across major domains to ensure deliverability prior to deployment Monitored campaign performance throughout the day Established a detailed database management process for list cleansing and increased inbox delivery and ISP whitelisting for 5 million users
Manage a database of 3 million users Edited content and HTML coding as necessary Focused on list building and analysis for each campaign to increase quality and quantity of new leads Report, track and analyse campaign performances Approved each campaign for quality assurance prior to deployment Implemented testing and segmentation strategies into email marketing campaigns
Bachelor Degree: Business Management: 2:1