Oh hey - I’m Serena G, an Aussie marketing geek turned creative business owner of Sense and Forum.
I went freelance after some pretty heavy soul searching. As it so often does, life had thrown me one hell of a curveball back in 2019 when I was diagnosed with depression and burnout. I knew that I had to make a massive change in order to build the life my body and mind craved. I needed a business where I could serve my dream clients with joy and flexibility. That dream was Sense and Forum offering no-nonsense community marketing.
My experience expands over 15+ years in the big, bad world of marketing and events where I worked for the Australian Government in the UK and one of the UK leading wine distributors. My background has been mostly working in the hospitality industry and for food and beverage brands. However recently I have found myself working with startups shaping the future of work.
When I’m not working on my client's marketing and community engagement strategies you’ll find me leading virtual wine tastings (best. job. ever!), playing tag rugby (any sport really) or meditating on the beach.
Specialities:
community Marketing; Marketing; Strategy; Event Management; Brand Development; Social Media Strategy; Client Relationship Management; Trade Marketing; Public Relations; Conference & Event Planning; Budget Management
Projects
- Build an Online CommunityAs a Community and Event Manager, I have created a growing online community of 600 freelancers, remote workers and small business owners. Working with the team at I was responsible for heading up the events and marketing strategy for 2020, including; p - Event strategy and planning (online/virtual) - Community engagement - Communications plan - Managing partnerships
- South Australia Club Annual Dinner - A showcase of premium South Australian exportsIt's all about the drinkability factor! Championing South Australia’s gastronomic and artistic culture, the Adelaide Review Hot 100 Wines has evolved into Australia’s most progressive wine show. And last month, they brought their show to London! The Annual Dinner brought to life a culinary experience orchestrated with jazz music, fresh produce (including kingfish and kangaroo), gin and premium wine. The event was a great showcase of premium wine and produce available in the UK accompanied wi
Work history
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Community and Event ManagerAndCo
London, United KingdomFreelance
Working with the team at AndCo I am responsible for heading up the events and marketing strategy for 2020 this includes,
- Event strategy and planning (online/virtual)
- Community engagement
- Communications plan
- Managing partnerships
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Event ManagerBWC
- London, United KingdomFull Time
Since starting work at Berkmann in a client-focused role centering on brand promotions and international event management, I have won the marketing campaign of the year award (#peopleofberkmann), project managed over 40 different events and become a brand ambassador who leverages social media and automated technology for maximum outcomes.
In a short space of time, I have made an immediate positive impact through creating enhanced business processes, delivering portfolio tasting sessions and collaborating widely to drive up business performance.
Coordinating marketing activity for over 50 international wine labels, I have worked with global wine producers, corporate clients and sales teams to execute events and analyse the ROI of each to understand trends, implement future enhancements and demonstrate the business value of the work I do.
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Skills
- Event Management
- Event Marketing
- Product Launch
- Social Media Management
- Trade Marketing
- Marketing Consulting
- Problem Solving
- Brand Activation
- Budget Management
- Pubic Speaking
Education
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WSET Level 2 Award in Wines and SpiritsWSET - Wine and Spirits Education Trust
- London, United Kingdom
Due to complete level 3 Award in Wine
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Marketing Management - Tourism and Event ManagementUniversity of South Australia
- Adelaide, Australia
Bachelor of Tourism and Event Management
Bachelor Marketing Management
Awards
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Marketing Campaign of the YearBerkmann Wine Cellars Ltd
I have won the marketing campaign of the year award #peopleofberkmann, at the BWC internal awards ceremony.