Hi, I am Serena Pesarin. I'm a UI/UX Designer with a background in branding and fashion, and a strong foundation in visual communication.
I have always been interested in customer behaviours, storytelling and brand identity and the user-centric philosophy is what led me to design.
My background in fashion has taught me to work in fast-paced environments, where I have forecasted the users' needs based on past trends in turnover, internal movement and company's growth.
By having insights into human decision-making behaviours, I was able to find solutions that work around clients.
Currently, I am working as a freelancer but, I am also willing to relocate, to work for a company that shares the same values as mine.
Projects
- E-Commerce Platform UI/UX DesignChido is an online marketplace that is for buying and selling pre-owned items exclusively for men. Chido authenticates the products, providing valuable pieces, from mid to high/end brands and encouraging a sustainable and conscious shopping experience. I have designed the UI and UX for the mobile version of a vintage clothing sales app, taking into account usability, accessibility, intuitive navigation and creating minimalistic layouts with a focus on the products on sale.
- Habit Tracking Mobile App for iOS and AndroidThe objective of this project was to design a set of native iOS and Android apps to help users with developing healthy habits and improving their lifestyles. Ventuno means ‘twenty-one in Italian and is the number of senses a human being can experience. This project has been developed in collaboration with Illustrator Manuela Fiori.
- E-Commerce App UAU / Branding and UI/UX DesignI have designed Uau: a premium coffee brand, in its entirety, with the aim of translating both the heritage and elegance of the brand into a digital user journey, with a sleek and minimalistic approach. The objective of the project was to create an Online store, which helps to find and selecting premium coffee beans, quickly and easily, matching the needs and tastes of the users.
Work history
A
A
UI DesignerA Maze
ItalyFreelance
Skills
- Competitor Analysis
- User Research
- Wireframing
- Information Architecture
- User Journeys
- User Flows
- Prototyping
- Responsive Design
- Usability Testing
- Product Design
Education
C
C
Certified UI Design ProgramCareerfoundry
Italy
Intensive project-based training program, covering the principles of User Interface and User Experience Design, with a focus on Visual Design.
Creation of projects from concept to final product by following UI and UX methodologies:
design thinking visual design, wireframing, prototyping, information architecture, user research and usability testing.
Awards
N
N
Boursary MA Visual and StylingNABA Milano & Domus Academy
-Producing design ideas for displays; developing store graphics and in-store layouts
-Styling projects in collaboration with Fashion Companies and publishing Companies: Issey Miyake; 10 Corso Como; Patrizia Pepe; K-WAY; GQ Italia (Conde Nast)
-Marketing and Advertising projects: promotion opportunities; press releases; designing of marketing material and competitor Analysis
- Learning how to use space and lighting creatively
- Fashion Styling: Fashion Photography; Photo Editing; Styling Techniques
- Fashion Brand Communicator: increasing knowledge about software, digital imaging and video creation
- Fashion Advertising
- Luxury Marketing Management
- Event Management