Serena Samways-Dalton
Available

Serena Samways-Dalton

Junior StrategistLondon, United Kingdom
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Connections
Pip Jamieson
Martin Spurway
Deborah Ajia
Serena Samways-Dalton
Available

Serena Samways-Dalton

Junior StrategistLondon, United Kingdom
About me
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Work history
    Bulletproof logo
    Bulletproof logo
    Strategy ResearcherBulletproof
    London, United KingdomFull Time
    ForwardPMX logo
    ForwardPMX logo
    Content ExecutiveForwardPMX
    London, United KingdomFull Time
    Forward3D is a leading global search and display marketing agencies with an impressive client portfolio. From Graduate SEO Executive to Content Executive, Forward3D has presented me the opportunity to gain valuable knowledge in content development in addition to allowing me to work with a handful of big brands spanning multiple sectors including cosmetics, travel, insurance + fashion. Brands I have worked on include: Virgin Holidays, House of Fraser, Compare the Market, Quidco, Perricone MD + Charlotte Tilbury. Notable projects include: / Hosting brainstorms for small, medium and hero content pieces. / On-site and off-site SEO (optimisations, backlink audits, link building campaigns). / Writing on-page copy for company blogs and product descriptions. / Co-organising and hosting branded events in line with larger campaigns. / Managing responsive campaigns. / Creating decks for pitches to potential clients.
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Skills
  • Brand Strategy
  • Content Creatiion
  • SEO
  • Brand Developent
  • Copywriting
  • Market Research
  • Marketing Communications
  • Social Media
Education
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    MSc Brand Strategy (Distinction)University of East Anglia
     - Norwich, United Kingdom
    Distinction class. The world’s first postgraduate course in brand strategy taught in collaboration with leading brand consultancy Wolff Olins, the agency behind EE, London 2012, Unilever and Virgin Media. The course equipped me with the knowledge to create brands of the future and take existing brands to new places. The intensive programme teaches not only how to manage brands but also how to lead them. Throughout the course I worked on several rebranding projects with real clients and have developed a comprehensive insight into the origins and current sphere of branding.
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    BSc Marketing and Management (First Class Honours)University of East Anglia
     - Norwich, United Kingdom
    Combining both practical and academic aspects of marketing this course also covers a host of disciplines including economics, accounting, hr management, practical law, consumer behaviour, market research and brand management. Highest scoring modules include: strategic brand management, practical law and consumer behaviour.