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serena wilson

head of marketing

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Digital Campaign Director - Digital Advertising Director

About me

A commercially-focused Marketing specialist with extensive experience in producing cutting edge campaigns for high-profile global brands. A highly motivated self-starter with an extensive track record in winning new businesses, developing and implementing integrated strategies that are fun, exciting, and most importantly, deliver the right results for the client.

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  • Marketing PR

Work history


Head of Brand Marketing


Sep 2011
  • London, United Kingdom
  • Full Time
  • • Responsible for driving engagement for TVF, including strategy development, execution and evaluation of campaigns. • To understand how digital as well as traditional media fits into the overall marketing strategy and identify and define opportunities for the brand. Accountable for the quality of social media plans/strategies/services. • Work closely with and advise the marketing and other external teams on execution of digital programs and best practices.


Sep 2011 - Mar 2012
  • London, United Kingdom
  • Full Time
  • • Responsible for driving social media engagement from strategy to execution of seven London2012 pages across Facebook, Youtube and Twitter: including london2012, london2012fest and london2012paralympictorch. • Proactively and reactive engaging in discussions surrounding relevant contents, promotions and brands • Advise and support staff and partner agencies in their implementation of their social plan and ensure coordination of all communications. • Monitoring and reputation management across all platforms. Check on trends and analyze media mentions of the brand. • Recommend and apply relevant social media techniques, apps, processes and tools to improve overall results and efficiency Utilize social media data collection, and distil into meaningful reports for senior management.


Brand Marketing Coordinator

International Womens day

Dec 2010 - May 2011
  • London, United Kingdom
  • Freelance
  • • Working with a coalition of nine founding charities including Amnesty International, Oxfam and Save The Children, to develop and implement digital marketing strategies to support campaigning, event promotion and fundraising. • Tasked to advise and support staff from partner agencies in their implementation. • To write, produce, commission and edit accessible and engaging online content, alongside an external technical web team. • To develop processes to evaluate and monitor impact of online presence and identify trends and new developments in digital communications, ensuring that IWD could maximise any opportunities.


Project Manager

Microsoft Windows 7

May 2010 - Jul 2010
  • London, United Kingdom
  • Freelance
  • • Developed and managed a social media campaign for the UK launch of Microsoft Windows 7. Creating awareness with university students within the UK. • Built a community that grew from 100 fans to 5000 fans in 3 months. • Implementing processes and advising on social media policies to protect Windows 7 from risk and brand negativity.


Digital Coordinator

Dulux ‘Lets Colour’

Mar 2010 - Jul 2010
  • London, United Kingdom
  • Freelance
  • • Led an international team of 10 social media managers from countries including Brazil, France, UK and India with responsibilities for the definition, management and execution of the online marketing strategy. This incorporated natural search marketing; web analytics and management reporting; social media strategy and online brand protection.




Feb 2003 - Feb 2010
  • London, United Kingdom
  • Full Time
  • Founded and managed Nile-On Digital Marketing and Promotions, ; building it over seven years into a great commercial success. Gained wide-spread recognition for innovative digital campaigns with artists such as Katy Perry, Arctic Monkeys , Franz Ferdinand, Basement Jaxx, Groove Armada and Goldfrapp.


Head of Digital, Source Records (Virgin EMI)

Virgin / Parlophone/ EMI Records

Feb 2001 - Feb 2003
  • London, United Kingdom
  • Full Time
  • Approached to create an in-house digital department Established and embedded framework online practices Created a team, where none existed before.



BA (Hons) Fashion & Textile Design

London College of Fashion

Dec 1992 - Dec 1994
  • London, United Kingdom



• 'Best Use of Digital' Media & Marketing Awards for Bacardi B-LIVE Share,

EMG Media and Marketing


‘Best Digital Marketing Campaign Music Week shortlist – Robyn

Music Week


• Platinum Disc presented – 1 million recognised sales – Arctic Monkeys’ debut album

Domino Records


‘Best overall PR campaign - Roisin Murphy

Record of the Day Awards


Best Online PR Campaign – Arctic Monkeys’ debut album

Record of the Day Awards