A commercially-focused Marketing specialist with extensive experience in producing cutting edge campaigns for high-profile global brands. A highly motivated self-starter with an extensive track record in winning new businesses, developing and implementing integrated strategies that are fun, exciting, and most importantly, deliver the right results for the client.
Work history
Head of Brand MarketingHemingwayDesign
London, United KingdomFull Time
• Responsible for driving engagement for TVF, including strategy development, execution and evaluation of campaigns.
• To understand how digital as well as traditional media fits into the overall marketing strategy and identify and define opportunities for the brand. Accountable for the quality of social media plans/strategies/services.
• Work closely with and advise the marketing and other external teams on execution of digital programs and best practices.
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Digital Media ProducerLondon Olympics 2012, LOCOG (Sports Division)
- London, United KingdomFull Time
• Responsible for driving social media engagement from strategy to execution of seven London2012 pages across Facebook, Youtube and Twitter: including london2012, london2012fest and london2012paralympictorch.
• Proactively and reactive engaging in discussions surrounding relevant contents, promotions and brands
• Advise and support staff and partner agencies in their implementation of their social plan and ensure coordination of all communications.
• Monitoring and reputation management across all platforms. Check on trends and analyze media mentions of the brand.
• Recommend and apply relevant social media techniques, apps, processes and tools to improve overall results and efficiency
Utilize social media data collection, and distil into meaningful reports for senior management.
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Skills
- Marketing PR
Education
BA (Hons) Fashion & Textile Design London College of Fashion, UAL
- London, United Kingdom
Awards
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• 'Best Use of Digital' Media & Marketing Awards for Bacardi B-LIVE Share,EMG Media and Marketing
‘Best Digital Marketing Campaign Music Week shortlist – RobynMusic Week
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