About me

Designer, entrepreneur and foodie from Estonia. I run The School of UX and The UX Conference in London. Previously UX design at Microsoft, Heathrow, British Gas.

QuestionsProjectsExperienceTeam

• I've just launched The Design Quiz � for designers to UX, UI and graphic design knowledge — looking for feedback: thedesignquiz.com

Projects

• Life You Deserve curated activities platform for 55+I feel that over 55s have been a little neglected, especially lately. I want to change that and get that generation active and moving again after pandemic. Life You Deserve brings curated activities to the 55+ crowd in the UK: https://lifeyoudeserve.co.uk/
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  Test your UX, UI and graphic design knowledge with The Design QuizDo you know how many principles of good design Dieter Rams has defined? 80/20 rule in UX research? Or when the first GUI prototype was created?
• Exploring how UI design evolved over time with User Interface MuseumRemember Skeuomorphism was the coolest kid on the block back in 2000s. Having adopted Flat UI in 2010s it seems to be wearing off in 2020s. Is Neumorphism going to pick up? Visual design is like fashion — it comes and goes.
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  UXmeter – like Tinder, but for finding the hottest website design in townWe like to critique design of websites and apps. Yet we struggle to give many examples of what well-designed ones look like. Surely things aren’t all that bad, and Apple's website isn't the only one to look up to?
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  UX Designer's Portfolio templateIn UX industry it’s your portfolio that’ll do the talking for you rather than CV and certificates. I've created a template for aspiring designers to use to boost their job prospects. 19 pages of hand-crafted UX designer's portfolio pages (downloadable in Sketch, Figma and Adobe XD formats) showcasing each step of User Experience design part of the entire design process, including: business research → design review → user research → user journey → information architecture → accessibility & inc
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  The UX ConferenceOrganising The UX Conference in London since 2017 themed around collaboration between designers, developers, business stakeholders and researchers.

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Projects credited in

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  UX & UI Design 5-day course with Career & Portfolio advice at The School of UXAn insightful, hands-on & affordable 5-day course run by a professional UX designer with 15+ years of experience. In 5 days we'll cover UX research, prototyping UI in Sketch, Figma and HTML + portfolio advice.
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  Events for UX designers in London, worldwide and remoteWe're definitely being spoilt (in a good way) by the choice of events available to our designers' community. Here are a few directories, which feature a variety of events for creatives in London and across the globe.
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  UX QuizDo you know how many «principles for good design» Dieter Rams defined? Or when the first GUI prototype was created?

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Work history

FounderThe School of UX
May 2016London, United KingdomFull Time
UX DesignerMicrosoft
Jan 2004 - Jan 2019United KingdomFreelance
15+ years of experience working with companies like Microsoft, Heathrow, British Gas, fintech companies and numerous startups.

Skills

• UX
• UX Design
• UI
• UI Design

Education

T
T
Computer ScienceThe University of Nottingham
Jan 2005 - Dec 2009United Kingdom