I am a Creative Director, who believes that advertising agencies nowadays must provide not only return for the client’s investment, but also added value to their costumers.
To achieve that, I strongly feel that we, as communicators, need to tell a meaningful story, based on a true human insight. A story that can be told either through a piece of comms, experience or product, that can win consumers’ attention, engagement and hearts.
Building relationships between brands and their consumers is one of my goals
as a Creative Director.
As a skilled and ambitious senior-level professional with more than 18 years of experience developing, directing, and executing successful, visionary projects
for high-profile brands, while leading a multidisciplinary team.
Please find more about me at: https://www.linkedin.com/in/iamsergio/
Work history
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Group Creative DirectorCheil Worldwide
- BrazilFull Time
As the Executive Creative Director, I was responsible for the agency’s creative output and vision as well as providing strategic and creative leadership to its clients.
Having joined the company in 2015, I was instrumental in winning additional Samsung business and pitches spanning across different creative disciplines that Cheil Worldwide Brasil hadn’t previously been successful in – i.e. digital projects on the various Samsung accounts. I also helped the agency to expand its roster of new clients.
Under my leadership, the creative department expanded rapidly from 6 to a strong 26 award-winning team (including creatives, interaction designers, motion graphic and editors).
As a result, Cheil Worldwide Brazil won its first international awards. A feat not previously achieved in its 15 years’ history – a clear confirmation of the success of fully integrated approach that I built.
As part of the Global Leadership Team, amongst other pitches wins, I helped the network win the Global Pitch for the launch of the Chevrolet Equinox 2018, with the pitch winning idea coming from Brazil’s office.
I was also a member of the Global Creative Council where, alongside other creative global leaders, I helped define the framework that guided the collaboration between offices and best practices to help improve the Network’s creative output.
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Creative DirectorDescomplica
- BrazilFull Time
Descomplica is a digital platform start-up with focus on education. There my role was to help define and create their brand strategy, comms plan and year-round campaigns.
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Skills
- Creative Direction
- Advertising
- Art Direction
- Brand Management
- Strategy
- Mentoring
- Team Building
- Brand Strategy
- Client Contact
- Digital Advertising
Education
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Executive Development ProKelloggs
- Chicago, United States
I took the Executive Development Program (EDP) at Kellogg School of Management, Chicago/USA. A condensed format EMBA that focus on leadership, business strategy, growth and new marketing tools.
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Cannes Creative Leaders ProgrammeBerlin School of Creative Leadership
- Berlin, Germany
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