A visual content strategist specialising in Digital media. Expertise includes creating integrated content strategy across all different marketing channels; organic, paid, social media and email. I've worked across a variety of different industries but specialise in luxury fashion and design.
Managing content strategy and Digital PR for high tier and luxury fashion brands. Clients include: Jigsaw, Selfridges, Vivienne Westwood, Links of London, and Burberry. Driving content production onsite and offsite for clients; driving web traffic, conversions and increasing keyword positioning in the search engine rankings. Leading social media content audits for client, running competitor analysis and advising on social media strategy. Driving changes and innovation within the agency for content and influencer marketing. Head of influencer marketing within the agency, overseeing content production, editorial quality and managing large media budgets for campaigns. Personal successes: Increased Year on Year organic sessions by 139%, increased organic sales Year on Year by 186% for certain clients purely through an effective content marketing approach, and managed ‘BodyStudio’ campaign for Selfridges which had a social reach of over 1,000,000. Executing seasonal Digital PR campaigns and integrating SE0 activity onsite; lead key campaigns for the following clients, Selfridges: BodyStudio and Jigsaw’s, ‘Lived Not Modelled’ and ‘Hands of Georgia’ campaign. Excellent relations with key media stake holders and online influencers. Successful coverage in national media, including The Guardian, TimeOut London and The Huffington Post. Highest mark within the company for content marketing award: Distinction (84%) in 4Ps Digital Excellence awards in content marketing.
- Social Content Strategy
- Influencer Management
- Influencer Outreach
- Account Leadership
Ancient History, English Literature, Geography