Serrena Pang

Serrena Pang

Content strategist London, United Kingdom
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Shimmy Ahmed
Ellen Wright
Serrena Pang

Serrena Pang

Content strategist London, United Kingdom
About me
A visual content strategist specialising in Digital media. Expertise includes creating integrated content strategy across all different marketing channels; organic, paid, social media and email. I've worked across a variety of different industries but specialise in luxury fashion and design.
Projects
  • Jigsaw: Integrated Content Strategy
    Jigsaw: Integrated Content StrategyJigsaw, a luxury British heritage brand faced an issue with their brand identity and creating a strong, digital presence. I helped create an integrated content strategy, leading to an increase in web traffic and brand awareness.
Work history
    Content Manager
    Full Time
     Managing content strategy and Digital PR for high tier and luxury fashion brands. Clients include: Jigsaw, Selfridges, Vivienne Westwood, Links of London, and Burberry.  Driving content production onsite and offsite for clients; driving web traffic, conversions and increasing keyword positioning in the search engine rankings.  Leading social media content audits for client, running competitor analysis and advising on social media strategy.  Driving changes and innovation within the agency for content and influencer marketing.  Head of influencer marketing within the agency, overseeing content production, editorial quality and managing large media budgets for campaigns.  Personal successes: Increased Year on Year organic sessions by 139%, increased organic sales Year on Year by 186% for certain clients purely through an effective content marketing approach, and managed ‘BodyStudio’ campaign for Selfridges which had a social reach of over 1,000,000.  Executing seasonal Digital PR campaigns and integrating SE0 activity onsite; lead key campaigns for the following clients, Selfridges: BodyStudio and Jigsaw’s, ‘Lived Not Modelled’ and ‘Hands of Georgia’ campaign.  Excellent relations with key media stake holders and online influencers. Successful coverage in national media, including The Guardian, TimeOut London and The Huffington Post.  Highest mark within the company for content marketing award: Distinction (84%) in 4Ps Digital Excellence awards in content marketing.
Skills
  • Content
  • Social Content Strategy
  • Influencer Management
  • Influencer Outreach
  • Photography
  • Account Leadership
Education
    Ancient History, English Literature, Geography
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