Marketing and Digital Manager with more than 11 years of experience spanning marketing strategy, project management of e-commerce, digital content planning and stakeholder management. I’ve worked with both large multidisciplinary teams and startups alike to drive customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. I leverage my in-depth knowledge to successfully execute high impact marketing campaigns and seamlessly manage all aspects of marketing communications including direct marketing, CRM, events management and digital marketing.
Work history
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General ManagerIndaba Yoga Studio
London, United KingdomFull Time
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Head of E-commerce MarketingMigros Retail
- Istanbul, TurkeyFull Time
Led and motivated the e-commerce marketing department of 25 people. Took full responsibility for the planning & execution of e-commerce strategy both online and offline. Created omnichannel projects and increased o2o customers across 2,000+ stores and online service. Delivered significant growth to meet sales targets for online grocery service called Migros Sanal Market and healthy food delivery service called Tazedirekt.
By setting up a new marketing plan and strategy with the same online budget as the previous year, increased revenue between 47% - 55%. By encouraging repeat purchases with existing customers through segmented CRM activities, repeat customer rate increased 110% compared to the previous year.
As a marketer with business development background analysed the organisation needs and acquired a start-up called Tazedirekt.com. Prepared the website in three months including dealing with the suppliers, listing the product portfolio, content management of over 2,000+ products and creating and maintaining a business plan. Tazedirekt was chosen one of the love brands in Turkey.
o Migros is Turkey’s one of the largest retail company and supermarket chain. Today offers its service with over 30,000 employees within 1,800 stores in 73 provinces in Turkey, 39 Ramstore stores abroad and 20 years of e-commerce experience.
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Skills
- Team Management
- Ecommerce
- Product Marketing
- Competitor Analysis
- Digital Marketing
- Agency Management
- Marketing
- Marketing Strategy
- Social Media Marketing
- Brand Marketing
Education
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ManagementKoc University
- Istanbul, Turkey
Micro MBA
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BA (Hons) Media and Communication Systems Istanbul Bilgi University
- Istanbul, Turkey
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Awards
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Europe’s Best Real Estate Website DesignEuropean Property Awards
Turkey’s first user experienced real estate website, www.nef.com.tr has chosen Europe’s best website.T
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Bronze Award - Real Estate WebsiteThe Stevie Awards
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