About me
With a range of digital marketing, project management and branding experience I have successfully designed and deployed a range of online and offline marketing campaigns. Creative thinking, working smart and fearless determination have been the components of my career so far. Whilst freelancing and completing projects, hitting targets and understanding the needs of consumers and clients I have equipped myself with skills in web analytics SEO, social media (Instagram, Twitter, Facebook etc) as well as email marketing management tools such as Mailchimp and PPC
Work history
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Digital Marketing ManagerThe House Lagos
- Lagos, NigeriaFull Time
● Led on the creation of content for both online (Twitter, Instagram, Facebook) and off marketing channels.
● Working alongside graphic designers and web developers to ensure good user experience (UX).
- Website content - images and information.
- Physical and digital flyers.
● Curated and deployed several digital campaigns to boost brand awareness and digital presence.
- Use of MailChimp
- Creation of SEO campaigns - created backlinks
- Use of social media platforms and social influencers
- Creation of PPC (pay per click) campaigns.
● Increased overall digital impressions and engagements on WhatsApp and Instagram.
● Used Google Analytics (GA) to monitor performance of the brand though traffic and clicks.
● Creative director for in-house photo shoots, which was used for campaigns, online digital marketing and in-house portfolio.
● Sourced new corporate clients, using LinkedIn and attending networking events.
● Budget management.
- Managed budgets of £3,000 - £8,000
- Used software YNAB (You Need A Budget) tool to manage expenses and ROI
Key Success Metrics
● Delivered the strategy for and created email marketing campaigns resulting in 15% increase of engagement per week (Instagram and Facebook).
● Increased sales of products through Mailchimp email marketing campaign.
● Created and curated content for social media channels (copywriting) - Instagram and Twitter.
● Increased followers on Instagram by 15% in 3 months, and by another 10% by the last quarter.
● Optimized Paid Search Campaigns using Google Ads (GA)
● Created a strategic brief to increase engagement on Trip Advisor, which grew by 5% in two months.
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Marketing ManagerLemonade London
- London, United KingdomFreelance
● Successfully built social media pages (Instagram and Twitter) from scratch.
● Created strategy to improve brand awareness.
● Managed marketing budgets of £5000 per event.
● Utilized trending topics, hashtags and news to create relative content to build awareness of the brand.
● Used Canva to create digital flyers and ads.
● Managed a team of graphic designers for online and offline content materials.
● Managed overall logistics of events.
● Created and managed email marketing campaigns using Mailchimp.
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Skills
- Campaign Organisation
- Events
- Presentations
- Affiliate Marketing
- Email Campaign
- SEO Content
- Commuications
- Social Media Management
- Ad Campaigns
- Google Adwords
- Business Development
- Account Management
Education
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MasterGlasgow Caledonian University
- London, United Kingdom
MSc International Fashion Marketing
• Strategic decisions in the international fashion marketplace
• Consumer led fashion marketing
• Digital fashion branding and delivery
• Personal and professional development.
• Contemporary issues for business and society and fashion buying.
• Merchandising and distribution.
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BABucks New University
- High Wycombe, United Kingdom
BA in Marketing
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