About me

With an academic foundation in marketing and economics, I have continually sought to deepen my expertise in strategic analysis and research throughout my educational journey. My passion for fashion led me to expand my horizons with a focused course at the University of the Arts London (UAL) in 2020, followed by a Bachelor's degree in Fashion Media and Industries from LASALLE College of the Arts, Singapore. Throughout my career, internships in public relations at The Asia Collective and Upcycle Communications honed my communication skills and provided a solid understanding of the local media industry. Currently, I am furthering my education with a Masters's degree in Strategic Marketing at UAL, while also working as a freelance writer and a public relations executive.

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Projects

• 5

  MudikThis video project, in partnership with the renowned Singaporean fashion brand YeoMamaBatik, aims to showcase and celebrate the intricate art form of Batik

Work history

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Content WriterFreelance
Feb 2018SingaporeFreelance
●Crafting copy tailored to meet the specific needs of clients, whether for advertising campaigns, product descriptions, or promotional materials. ●Utilising expertise in search engine optimisation (SEO) to optimise content for improved visibility and ranking on search engine results pages (SERPs), driving organic traffic to clients' websites.
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Account CoordinatorUpcycle Communications
Jul 2022 - Apr 2023SingaporeFull Time
● Crafting press materials and compelling pitches tailored to resonate with media outlets and key opinion leaders (KOLs), ensuring effective communication of brand messages and objectives. ● Monitoring press coverage and generating campaign reports. ● Engaging proactively in client events, meetings, and brainstorming sessions to provide invaluable support and contribute creative ideas. Leveraging expertise to enhance collaboration and achieve client objectives. ● Developing captivating social media content for both the company and its clients, aligning with brand identity and objectives to foster audience engagement and growth across various platforms.

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Skills

• SEO Copywriting
• Adobe Create Suite
• Google Analytics
• Media Planning
• Press Relations
• Press Copywriting
• Event Coordination
• Microsoft Office
• Social Media Management
• Time Management

Education

Masters of Arts Strategic Fashion MarketingLondon College of Fashion, UAL
Sep 2023London, United Kingdom
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Bachelors of ArtsLasalle College of the Arts
Aug 2020 - Apr 2023Singapore