I am a multidisciplinary designer with years of experience specialising in UI/UX, Product Design, Experience Design, AI Integration, IoT and Brand Development.
Throughout my career, I’ve developed a keen understanding of how to balance brand objectives with user needs, creating design solutions that not only meet business goals but also deliver meaningful user experiences.
My professional journey reflects a deep commitment to integrating design and strategy, where I have continuously delivered projects that meet complex business objectives while ensuring great user experiences, from conception through to delivery.
Snapshot of expertise:
- 𝗨𝗜/𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻: Skilled in designing intuitive web, app, and IoT experiences through research, wireframes, prototypes, and design systems. Experienced in interaction design and motion graphics, enhancing usability and storytelling.
- 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Delivered high-impact projects at renowned agencies like AKQA, R/GA, and Publicis Sapient, as well as startups such as Constellation AI and Move78 Studio.
- 𝗔𝗜 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Enhance design processes, brand development, and motion creation, improving creativity and efficiency across projects. I also mentor others on adopting AI into their workflows.
- 𝗛𝗮𝗻𝗱𝘀-𝗢𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: Proficient in the practical aspects of design, including motion graphics, prototyping, and wireframing, ensuring projects are not only visually appealing but also functionally robust.
- 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Developed and executed brand identities that capture market presence and consumer loyalty. Translated strategic vision into compelling brand narratives.
- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗧𝗲𝗮𝗺: Directed cross-functional teams to align UX, technology, and business strategies, delivering cohesive project outcomes. Fostered an environment of creativity and accountability.
- 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Ensured project requirements were met with the best solutions. Balanced user needs with business objectives to deliver impactful, user-centric solutions.
- 𝗠𝗲𝗻𝘁𝗼𝗿𝘀𝗵𝗶𝗽: Guided designers, focusing on practical skills and innovative technology application, while fostering an inclusive design culture.
During my career I’ve worked with brands that include Lycra, Philips, Nike, Huawei, BT, EE, McDonalds, OnePlus, Lloyds, Coca-Cola, Warner Bros, Heineken, EA, Virgin, Tommy Hilfiger, Fiat, Sainsburys, Xbox, Virgin and Ferrari.
Interested in discussing new projects? Let’s connect!
Projects
- Philips Grooming app. The personal grooming adviserThe UX, design and look and feel of the app used an editorial style. It incorporated expert advice, on-trend tips, inspirational how-to videos and a beard simulator that lets you see 22 different grooming styles on your face, to produce the ultimate personal grooming guide for men.
- Saeco Avanti App. World's first connected fully automatic coffee machine.First shown in concept form at IFA 2013, The Saeco Avanti mobile app is a digital innovation that redefined Philips' market position, adding $500m to its brand value. The app connects to the GranBaristo Avanti coffee machine via Bluetooth. Working with Philips from concept through to UX, design and prototyping, the final product allows coffee connoisseurs to customise their favourite beverages, create queues and save and share. There are also step-by-step video and article setup and cleaning gui
- Nike Szczesny's wall. My Time Is Now.As part of the global My Time Is Now campaign a giant 30-metre LED screen was constructed at the Nike Football Stadium. Fans were invited to strike a keeper’s pose in front of it. Their picture was instantly captured using Kinect cameras and brought to life as a digital image on the wall next to their name. They could also share their image via social media.
Work history
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Design DirectorPoke London (part of PUBLICIS GROUP)
- London, United KingdomFull Time
Leading the design team on Huawei, helping them transform their Western European online experience.
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ACDSapientRazorfish
- London, United KingdomFreelance
Clients included: Lloyds, BT, OnePlus, Mubadala, Informa.
Pushing the highest quality user-centred design and using customer insights to
develop meaningful design solutions.
Creative leadership, empowering multiple cross-discipline teams
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Skills
- Art and Creative Direction
- User-centered Design
- User Experience
- User Interface
- Interaction
- Integrated Advertising
- Experiential
- IOT
- Digital Transformation
- Branding