Shahpour Abbasvand

Creative Director

London, United Kingdom
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About me

I have extensive experience in the digital industry, working on everything from branding, integrated advertising, experiential, websites, mobile apps and digital transformations to connected products. My passion is crafting beautiful and meaningful digital products. I enjoy creating useful services and experiences that are intuitive and aimed at making people's lives as simple as possible through user insights and the use of technology. During my career I’ve worked with some big brands that include Nike, Heineken, Philips, Huawei, Lloyds, Coca-Cola, Fiat, EA and Ferrari to name but a few. I’ve been fortunate to receive a number of awards for my work.

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  • Art and Creative Direction
  • User-centered Design
  • User Experience
  • User Interface
  • Interaction
  • Integrated Advertising
  • Experiential
  • IOT
  • Digital Transformation
  • Branding

Companies I’ve worked with

  • AKQA


    • Design
  • V

    Various (Contract / Temp roles)

    • S


      • P

        Poke London (part of PUBLICIS GROUP)

        Work history


        Sep 2017 - Jan 2019
        • London, United Kingdom
        • Full Time
        • Leading the design team on Huawei, helping them transform their Western European online experience.


        Oct 2015 - Aug 2017
        • London, United Kingdom
        • Freelance
        • Clients included: Lloyds, BT, OnePlus, Mubadala, Informa. Pushing the highest quality user-centred design and using customer insights to develop meaningful design solutions. Creative leadership, empowering multiple cross-discipline teams


        Jan 2015 - Oct 2015
        • London, United Kingdom
        • Freelance


        Creative Lead


        Apr 2013 - Dec 2014
        • Amsterdam, Netherlands
        • Full Time
        • Clients: Philips, Tommy Hilfiger Working with Philips category leaders and software developers on connected products including Saeco Gran Baristo Avanti, Smart Air Purifier, Male Grooming, Avanti Baby Monitor and HomeCooker Next Working across multiple mobile platforms, developing apps to deliver meaningful digital consumer innovation to their portfolio of products Concepting, hackathons and working on prototyping for Philips products Client liaison and presentation of concepts Developing propositions that respond to consumers’ needs Philips digital innovations: Working with the company’s product and software teams I helped Philips drive their digital transformation, launching four products, shortening time-to-market, redefining its market position and adding $500m to their brand value. Philips Saeco Gran Baristo Avanti: Working alongside the Philips product team to develop the world’s first connected fully-automatic coffee machine.


        Senior Art Director


        Apr 2004 - Mar 2014
        • London, United Kingdom
        • Full Time
        • Clients: Nike Football, Nike Global, EA, Fiat, Heineken, Sainsburys, Warner Bros, Xbox, Coca-Cola, Ferrari, Virgin, Yell, Nokia, PG Tips Client liaison and presentation of concepts Setting art direction and creation of user journeys Managing teams of designers, developers, freelancers, UX and tech Overseeing photography shoots, PR product shots, reportage style images, photography for Nike Instagram feed Developing solutions for integration of social Animation, motion graphics, video, audio-visual, typography, iconography Experiential and immersive experiences Nike Football 'My Time Is Now' Wall of Szczesny: Under major time constraints a giant 30-metre LED screen was constructed to allow consumers to participate in innovative digital experiences they could share through social media. The Orca Tower: Created a building wrap of three of Poland’s top footballers on one of Warsaw’s highest buildings that could be seen from all vantage points.