About me
I have over 10 years experience working across start-ups and corporates within the creative industry. My latest role was CEO for a high end product design business. I have since decided to focus on my passion developing social and content campaigns, having successfully achieved this within my previous roles. I feel that my background in developing an overall business strategy is key to creating a strong content and social plan.
Having successfully run a product design business through the development of focused strategic planning, I am excited to work with new and established brands in developing exciting and creative strategies in order to capture the right customer, thus maximising brand awareness and profitability.
Having only recently set up as a freelancer, my outside interests in photography have allowed me to work more directly with clients and my work has since been published by Thrive Global and Ottolenghi. I am currently providing business consultation and creative content for several brands - including Ignite Fitness (a start-up) and Power Pilates.
Work history
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Business and Content StrategistFreelance
London, United KingdomFreelance
Developing strategic plans in order capture the right audience and maximise profitability.
- Business Strategy and Content Creation: Jake Dyson, Hayche Furniture, Power Pilates, Ignite Fitness
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CEOHayche Furniture
- London, United KingdomFull Time
Initially a business consultant, I was soon offered the role of CEO.
With the business running at a loss I developed a focused and lean business strategy and a creative marketing strategy, as well as building a new team. After releasing several new products and focusing on creative content in order to capture our key market, we established a repeat order customer base and increased our profitability. Now an award winning business, we were able to capitalise on winning the Elle Deco Award for the furniture category.
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Skills
- Strategic Planning
- Business Development
- Creative Direction
- Brand Strategy
- Business Strategy
- Leadership
- Brand Management
- Consulting
- Lean Startup
- Social Content Strategy