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Shalini Bisani

Content Strategist and Writer

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  • LevelJunior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Content Writer - Brand Strategist


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About me

I am a multidisciplinary Marketing and Brand strategist, with a special interest in place branding. Originally based out of India, I have lived and learnt in England and Poland. I bring with me a colourful personality enriched by my all-embracing academic background and field experiences in publication, production, advertising and retail industry.


  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Blogs
  • Brand Management
  • Internet Marketing
  • Problem Solving
  • Social Media Marketing
  • Communications
  • Office
  • Photoshop
  • Creative Content
  • Research
  • Creative Writer
  • Creative Thinker

Work history


Content Strategist

Rush Republic

Feb 2017
  • Chennai, India
  • Freelance
  • Strategising and creating digital media content for SMEs and home-grown businesses


Associate Brand Manager

The Glitch

Apr 2016 - Dec 2016
  • Mumbai, India
  • Full Time
  • • Created and curated content for renowned Global brands, including Ferrero Rocher, Nutella and Unilever • Strategised and executed major digital campaigns, including Lakmé Fashion Week and My Nutella Jar • Created content to drive customer engagement on social media, chiefly Facebook, Instagram and Twitter • Played the role of Digital Community Manager, resolving queries and facilitating meaningful brand interactions


Marketing Assistant


Nov 2015 - Jan 2016
  • Cambridge, United Kingdom
  • Full Time
  • • Worked closely with the heads of marketing and operations • Carried out extensive research for link building and SEO • Managed and optimised social media accounts such as Twitter, Facebook, LinkedIn and G+ • Reviewed and recreated content and designs for the landing page, blog, press kit etc. • Identified and reached out to prospective affiliates and marketing partners


Junior Strategist

Klick Fashion

Nov 2013 - Dec 2013
  • Chennai, India
  • Freelance
  • • Worked with the subscription, client servicing and digital media departments • Carried out intensive web and magazine based research for content creation, fashion launches, events and shows • Observed social media trends and developed marketing strategies • Identified and managed prospective customers and business partners


Production Intern

Big Synergy

Apr 2013 - May 2013
  • Chennai, India
  • Internship
  • • Worked on the sets of the regional ‘Who wants to be a Billionaire’ • Coordinated activities and communication between production departments • Created contestant profiles and maintained database • Managed and closely communicated with contestants and families on-set


Design & Strategy Intern


May 2012 - Jun 2012
  • Chennai, India
  • Internship
  • • Worked closely with design and client servicing department • Carried out market trends and competitor research and analysis for real estate and hospitality businesses • Maintained existing market research key facts and figures on excel database • Designed presentations for the client servicing team



Design and Branding Strategy

Brunel University

Sep 2014 - Sep 2015
  • Key Modules: Branding Strategy Studies, Design Innovation Futures, Design Research, Strategic Design Management, Innovation Strategy and Management, Design and Innovation Research Project. MA Dissertation: Fostering Brand Advocacy via City-Citizen Interactions


BSc Visual Communication

M.o.p. Vaishnav College for Women

Jun 2011 - Apr 2014
  • Key Modules: Communication Theories, Graphic and Multimedia Design, Marketing and Advertising, Human Psychology, Visual Sociology, Media, Culture and Society, Web Designing, Media Management.



Winner of BT Design prize

British Telecommunication

  • Won the British Telecom Design Prize by delivering an integrated product-service package that facilitates independent living in the UK's ageing population.


Winner of Heathrow Walls Design Project

Heathrow Airport London

  • Designed and delivered a co-working space for ideation and collaboration between the various departments functioning at the Airport Operations Centre.


Top 5

Brunel University London

  • Shortlisted among the Top 5 candidates for the academic award of excellence in Design and Branding strategy.