About me
I am a multidisciplinary Marketing and Brand strategist, with a special interest in place branding. Originally based out of India, I have lived and learnt in England and Poland. I bring with me a colourful personality enriched by my all-embracing academic background and field experiences in publication, production, advertising and retail industry.
Work history
Content Strategist
Chennai, IndiaFreelance
Strategising and creating digital media content for SMEs and home-grown businesses
Associate Brand Manager
- Mumbai, IndiaFull Time
• Created and curated content for renowned Global brands, including Ferrero Rocher, Nutella and Unilever
• Strategised and executed major digital campaigns, including Lakmé Fashion Week and My Nutella Jar
• Created content to drive customer engagement on social media, chiefly Facebook, Instagram and Twitter
• Played the role of Digital Community Manager, resolving queries and facilitating meaningful brand interactions
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Skills
- Advertising
- Events
- Marketing PR
- Branding
- Promotions
- Blogs
- Brand Management
- Internet Marketing
- Problem Solving
- Social Media Marketing
- Communications
- Office
- Photoshop
- Creative Content
- Research
- Creative Writer
- Creative Thinker
Education
Design and Branding Strategy
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Key Modules: Branding Strategy Studies, Design Innovation Futures, Design Research, Strategic Design Management, Innovation Strategy and Management, Design and Innovation Research Project.
MA Dissertation: Fostering Brand Advocacy via City-Citizen Interactions
BSc Visual Communication
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Key Modules: Communication Theories, Graphic and Multimedia Design, Marketing and Advertising, Human Psychology, Visual Sociology, Media, Culture and Society, Web Designing, Media Management.
Awards
Winner of BT Design prize
Won the British Telecom Design Prize by delivering an integrated product-service package that facilitates independent living in the UK's ageing population.
Winner of Heathrow Walls Design Project
Designed and delivered a co-working space for ideation and collaboration between the various departments functioning at the Airport Operations Centre.
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