A design strategist specialising in brand and communication design with an experience of 20+ yrs. Alumni of the National Institute of Design. I have in the past founded two companies and run them, worked as a design director with Ray and Keshavan (Brand Union), worked with International clients as a consultant.
Some of my clients range from Indian Metals and Ferrous Alloys, Cummins India, Eli Lilly India, Samsung India, Whirlpool India, ICICI, Medela India, etc.. See more at www.whiteink.co.in
I have recently worked on a lot of India specific projects with multinationals, essentially determining the Indian language of design and helped international companies deliver solutions to the Indian consumers as per the Indian cultural preferences. At present i am consulting with Paytm as a Senior Design Consultant.
What interests me is innovation, even in the mundane, getting to the gist of the problem and simplifying the solutions, at the same time trying to come up with something unique and pertinent.
Work history
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Graphic DesignerWhite Ink Design
Delhi, IndiaFull Time
Skills
- Brand Design
- Design Strategy
- Print Design
- Campaign Design
- Space Design
- Packaging Design
- UI Design
- Brand Architectue
- Ad Campaigns
- Landing Pages
Education
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MastersNational Institute of Design
- Ahmedabad, India
I specialised in Graphic design, my discipline was communication design