Shana St Louis

Marketing Trainee

  • LocationUnited Kingdom



  • Advertising
  • Events
  • Marketing PR
  • Visual Arts
  • Creative Event
  • Promotional Event
  • Online
  • Coordination
  • Event Execution
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Problem Solver

Work history


Marketing & Creative Merchandising Trainee

Tom Ford

Aug 2015
  • • Supports Product Manager in the timely execution of new product launches, product re-promotes and events, in accordance with the global brand guidelines. • Collaborates with the Product Manager to deliver industry insights and competitor research reports and analysis. • Responsible for allocation and implementation of testers, samples, and promotional collateral for new launch and continuous programmes. • Supports the delivery of the calendar of on and off counter activity and events to align to new and seasonal product launches or focuses. • Research competitive pricing information to support the New Launch Pricing strategy. • Works closely with Visual Merchandising Team to develop and send out merchandising for Tom Ford Beauty and supporting events, sites and new store openings. • Works with the Tom Ford Beauty Product Manager to develop and manage regular information updates to store and field staff including a weekly newsletter, quarterly field update and bi-annual marketing folder. • Reports on industry performance ranking using NPD system to inform wider HQ team. • Researches competitor launches and brands that are relevant to Tom Ford Beauty to compile quarterly reports on the seasonal activity. Review and summarize the collection offering from a 360 perspective, noting the product line up, in store, online and social execution of the launch


Account Manager


Mar 2013 - Jul 2015
  • • Executes counter business plan and expectations. • Sets and manages total counter and individual Consultant goals. • Demonstrate strong market awareness through regular store visits, monitoring retail trends and competitor products via pulse reports. • Implements strategy/executes action plans based on market calendar for goal obtainment. • Provides excellent communication and champion brand service to exceed personal sales goals. • Creates and executes development plan with Counter/Market Education Manager for each Consultant: using effective management techniques to retain and motivate Consultants. • Facilitates coaching between new Consultant and Counter/Market Education Manager. • Meets/exceeds Clinique daily counter sales and standards through the Clinique Consultation. • Participates in planning and executing special events and promotions. • Builds a loyal clientele through follow-up contacts and creating/maintaining client relationships.



CIM Digital Marketing

London School of Marketing

Apr 2014 - Apr 2015
  • CIM Digital Marketing


BA Journalism, News Media and Criminology

Roehampton University

Aug 2008 - Jun 2011
  • Journalism and Criminology


BTEC National Diploma

Richmond Upon Thames College

Aug 2005 - Jul 2007
  • Performing Arts Performance