Work history
S
S
Freelance Creative & Social Media ConsultantSAS Creative Studio
United KingdomFreelance
• Cultivating brand stories on social media through visual content, copy and strategy
• Detailed content planning for consistency and tenacious brand messaging
• Building strong social media communities through proactive and reactive engagement
International Social Media Marketing Manager (Contract)Marks and Spencer
- London, United KingdomFull Time
• Drove new customer acquisition and brand visibility across 3 international markets through organic content, paid ads and influencer collaborations
•Worked closely with paid social agency to create and launch successful campaigns that drove strong ROAS and highest CTR (13.24%) in M&S history
• Increased organic engagement rate on Instagram by posting content focused on
global consumer mindset and market trends across multiple business units
• Daily liaison with external stakeholders to brief and manage campaign, influencer
and BAU activity
• Weekly reporting on performance of organic, paid social and influencer campaigns across various metrics including revenue, ROAS & CTR
• Worked closely with eCommerce managers to align social activity with trade and
promotional priorities
• Brought a well-rounded, creative and customer centric attitude to all activity
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Skills
- Copwriting
- Photography
- Content Creatiion
- Photo Editing
- Photoshoot Styling
- Directing Shoots
- Shoot Planning
- Account Management
- Adobe Lightroom
- Social Media Management
- Design
- Layout Design
- Adobe Creative Suite
- Adobe Indesign
- Adobe Photoshop
- Adobe XD
- Social Media Marketing
- Social Media Advertising
- Community Engagement
- Community Management
- Paid Social
- Omniture
Education
B
B
Bachelor of Arts (BA) Bournemouth University
- Bournemouth, United Kingdom