Social Media Editor for gal-dem magazine, an online and print magazine ran by women and non-binary people of colour for all to enjoy. I also work as a Marketing Officer at De Montfort University.
As a Marketing and Recruitment Officer for the Faculty of Health and Life Sciences, I lead the delivery of the faculty’s annual marketing and recruitment plan for Home/EU and international undergraduate and postgraduate markets. This includes producing strategies in line with institution wide initiatives, alongside undertaking a range of marketing duties including supporting on web and digital development, the production and copywriting of marketing materials, event planning and campaign delivery and management.
Working as Social Media Editor for gal-dem since its launch in 2015, I have worked to build the brands social media presence across several platforms, amassing over 118k+ well-engaged, organic followers. In addition to the daily running of our social channels, I have developed and implemented the brands social media strategy, executed social media campaigns and coordinated brand collaborations.
Supporting with the promotion and marketing of all courses within the Faculty of Health and Life Sciences. This has included assisting with the planning and preparation of recruitment events, managing and developing the faculty's social media platforms, project managing photography and videography projects, and copywriting for a wide range of promotional materials and communications.
In this split role at The Real Adventure Unlimited, my primary objective was to elevate the agency’s position as the UK’s leading CRM agency. The marketing element of the role included highlighting the talent, creativity and successes of the agency, by managing and creating content across platforms, including the company blog and website, including the company blog and website, newsletters, social media channels, press releases, case studies and award entries. The new business focus of the role included developing strategies for approaching prospective clients and assisting with the tender and pitch process.
Following a 4-month internship I returned to Nomensa to lead on projects such as the coordination of their upcoming B2B conferences, gathering and analysing data using Google Analytics and maintaining their blog and intranet.
I worked with the UWE Centre for Sport Marketing Manager to drive more registrations to the University gym, whilst also enhancing engagement with current members and promoting the Centre for Sports brand. This included enhancing and implementing the social media and online communication plan and developing the newly formed blog.
Nomensa is a digital design agency with an ethos of ‘Humanising Technology’. I spent four months there working with the marketing team, taking on tasks such as development strategies to optimise their social media platforms, monitoring social media analytics, database management, website content uploads and assisting with preparations for events including a two-day conference in London.
Creative England invests in and supports creative ideas, talent and businesses in the film, tv, games and digital media industries. During my two-month internship with them, I assisted the marketing team with preparations for the upcoming launch of their games fund, research for their 2nd year anniversary project and also contributed towards website content updates and the company daily news digest.