Work history
Social Media ManagerSky
London, United KingdomFull Time
● Orchestrated approach to video optimisation and scheduling which led to Sky’s highest seen YouTube shorts clip ever, totalling 8.9M views and 518K likes.
● Utilising the latest social media trends to create bespoke editorial content which achieved over 84K organic views on a new original series for Sky Cinema.
● Regularly monitoring comments to increase audience engagement. Since joining, Subscribers have risen by 125% on Sky TV’s YouTube channel.
● Experience with coordinating social calendars and using tools such as Sprinklr to do so.
● Producing monthly analytic reports to show performance and use data-driven insights to form a social
strategy.
● Setting visual identity of YouTube thumbnails, which has resulted in an increased CTR benchmark of 2-5%.
Social media executiveFremantleMedia
London, United KingdomFreelance
Successfully collaborated with colleagues to study trends and initiate new concepts to help improve the Thames digital marketing platforms (Instagram, Youtube, Twitter & TikTok).
● In charge of diary management for the Head of Digital Production. Organising & attending weekly meetings, compiling keynotes to form creative briefs & overseeing content production.
● Coordinated marketing campaigns for brand partnerships like 'Just Eat' as part of a digital series for entertainment shows like 'The X Factor'.
● Managed budgets across several productions, whilst ensuring the quality of work was always maintained and delivered on time.
● Created production call sheets for the Digital team, ensuring checks were completed before distribution.
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Skills
- Social Media Management
- Time Management
- Creative
- Analytic Skills
- Channel Strategy
- Adobe
Education
UndergraduateRavensbourne University London
London, United Kingdom
Achieved a 2:1 BA Honours Degree